PV Sindhu, an Indian badminton champion, has been named the first brand ambassador for Biryani by Kilo, an Indian biryani and kebab company. The well-known sports figure will be viewed as the brand’s face.
The brand’s philosophy is well personified in PV Sindhu. Similar to how the company passionately believes that “Every good thing takes time – Fursat Se,” PV Sindhu has demonstrated the validity of this claim via her years of commitment and labour in the sport. Hyderabad is sometimes referred to as the “Biryani Capital of India” because of how much people adore this dish. Since PV Sindhu was born and raised in Hyderabad and has a similar love for biryani, this link has a lot more significance.
Commenting on the association, PV Sindhu said “I am happy to be associated with Biryani By Kilo as I have always been fond of their biryani, kebabs & curries. The brand is a pioneer in delivering fresh Handi Biryanis, Dum-cooked especially for each individual order. I look forward to a fruitful partnership with the brand.”
Commenting on the announcement Vishal Jindal, Founder & Co- CEO said “We are delighted to have PV Sindhu as the brand ambassador of Biryani by Kilo. Biryani & sports have a lot in common, both bring people together. Champions train tirelessly and consistently for years to be able to perform and win and so does BBK as a brand. Our association with her is a step towards strengthening the connection with our customers and reaching out to millions who admire & celebrate her excellence.”
Sports bond people together and so does our Biryani. Biryani is an emotion when It comes to Indians on a Handi full of traditions, culture, great taste, and variety. The biryani industry has witnessed robust growth in the past decade and is expanding rapidly due to its authenticity and rich flavours. Biryanis are also healthier than Pizzas & Burgers, and much more aromatic & flavorful. Biryani By Kilo looks forward to giving a modern yet authentic taste to this celebrated delicacy with its commitment & expansion plans pan India & worldwide.