Avi Kumar has been named as the Chief Business Officer of coto, the social community app designed specifically for women. Avi’s comprehensive consumer insights, brand mastery, and digital expertise will help coto’s business and marketing strategies move even faster. The narrative of turning the in-app content of Coto into distinctive consumer insights that will set the platform apart from its rivals will be the main emphasis of Avi’s new position. Tarun Katial, the founder and CEO of coto, will receive his reports.
coto is a women-only platform that supports the idea of providing women with communities they can identify with and feel at ease in. All women can ask questions, express their opinions, and speak up for what they believe in in a safe online environment. The app is intended to help women of all races, sizes, and socioeconomic statuses appreciate their individuality and find harmony in diversity. Avi will champion this vision and mission of Coto’s as a natural brand steward throughout the exciting growth and transformational path that lies ahead.
Commenting on Avi Kumar’s appointment, Tarun Katial, Founder & CEO, coto says, “Avi has an earned reputation as a game changer, brand innovator, agile marketer, and proficient leader. He has the desired skill set mix that allows him to expertly comprehend consumer needs and requirements and build lasting brand relevance while driving business outcomes. His entrepreneurial outlook will go a long way in fortifying coto’s commitment to delivering a safe online space for women.”
Avi says about his new remit, “I am excited at the opportunity of joining the senior executive team at coto and working collectively towards building a responsible virtual environment for women. coto brings together leaders of today and tomorrow and enables and empowers them to be the changemakers. I will focus on driving business growth, consumer engagement, and relationship management as part of the larger strategy. It would be an incredible opportunity to unlock incremental value for our customers and partners by curating richer and more immersive experiences.”
With a career spanning over a decade, Avi has built a solid reputation as a marketer specializing in converting data to consumer insights and further to market strategy while delivering growth. He has been instrumental in building some of the largest brands across both the Media and FMCG categories.
Prior to coto, Avi was the Chief Marketing Officer at Join Ventures and led the global marketing for its portfolio companies – IGP.com, Interflora India, IGP for Business, and Masqa. Before that, Avi was the Head of Marketing for ZEE5 and was responsible for the growth of the D2C and B2B businesses. He had also led marketing for BIG FM, before which he was associated with Oriflame.
Avi’s vast experience has earned him many laurels like Top 30 CMO (IAMAI), Top 40 CMO 2019, and Marketing Professional of the Year by ACEF, South Asia. He has also won several awards for campaigns at the New York Festivals, Emvies, DMAi, ET-brand excellence, IRF, and Golden Mikes.
