makeO named Japan Doshi as Chief Product and Technology Officer
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makeO named Japan Doshi as Chief Product and Technology Officer

Japan Doshi has been named the chief product and technology officer of oral and skin makeover firm makeO. (CPTO). The business claims that Doshi will execute its goals and improve its technological infrastructure while being a natural organisational fit. Dr. Arpi Mehta, Co-Founder & CEO, makeO commented on the appointment, “We, at makeO, aim to democratise access…

‘Mahindra Roots Festival’ unveils a phenomenal line-up of prominent artists for its newest edition
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‘Mahindra Roots Festival’ unveils a phenomenal line-up of prominent artists for its newest edition

Bandra, the heart of Mumbai, is all set to turn into a union of India’s rich and diverse cultural heritage this February with the Mahindra Group’s newest cultural outreach initiative – the Mahindra Roots Festival – unveiling a line-up of over 10 incredible artists across multiple genres, languages and subcultures for its debut edition. Through…

Columbia Pacific Communities Publishes “The Little Book of Greatness”: A Book Outlining the Six Pillars of “Positive Ageing”
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Columbia Pacific Communities Publishes “The Little Book of Greatness”: A Book Outlining the Six Pillars of “Positive Ageing”

Columbia Pacific Communities (CPC), India’s largest and the most preferred operator of senior living communities, honours the spirit and principle of positive ageing, by launching a book titled ‘The Little Book of Greatness’. This unique book has been carefully curated to feature six senior citizens who have led and continue to lead extraordinary lives by…

Portronics launches #WinWithPortronics contest for India vs New Zealand T20 series
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Portronics launches #WinWithPortronics contest for India vs New Zealand T20 series

#WinWithPortronics contest is now live on the brand’s official social media handles such as Facebook, Instagram & Twitter. The contest will be live during the T20 match series between India and New Zealand from January 27 to February 1, 2023. During this contest; it is possible for one fortunate winner after each match to Answer and…

Turno strengthens commitment to India’s EV goals with key leadership
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Turno strengthens commitment to India’s EV goals with key leadership

Turno, India’s leading commercial EV marketplace, has announced several key senior leadership appointments. These are aimed at expanding the company’s reach and making EV adoption more reliable, affordable, faster, and sustainable. Turno provides a one-stop solution for commercial electric vehicles, offering buying, financing, guaranteed buyback, and battery recycling. Commercial Internal Combustion Engine (ICE) vehicles account…

Shyam Steel launches its new digital campaign “Maksad Toh India Ko Banana Hai” featuring Sonu Sood
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Shyam Steel launches its new digital campaign “Maksad Toh India Ko Banana Hai” featuring Sonu Sood

Shyam Steel one of leading producers and manufacturers of primary TMT Bars launched its new digital campaign featuring Sonu Sood. The new film is the extension of Shyam Steel’s “Maksad Toh India Ko Banana Hai” campaign. The campaign reinforces the brand philosophy which reiterates that Shyam Steel will assist people in achieving their dream as…

Zivame unveils new brand campaign #WearYourConfidence
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Zivame unveils new brand campaign #WearYourConfidence

Zivame announces the launch of its new brand campaign #WearYourConfidence, encouraging women to confidently seize the day. The core insight behind the campaign is that confidence is needed in every aspect of our lives, in our every day. And the right intimate wear designed for your body, empowers you to confidently take on any day….

JK Tyre further strengthens its position in Off-the-Road (OTR) Tyre segment
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JK Tyre further strengthens its position in Off-the-Road (OTR) Tyre segment

 JK Tyre, one of the country’s leading tyre manufacturer has been at the forefront of driving innovation across segments in the Indian tyre industry and taking this commitment forward, the company today launched three new Off-the-Road tyres (OTR) at the Bauma Conexpo 2023. The new offerings- 26.5-25 Loader Champ 28PR E4/L4 TL, 23X8.50-12 JET TRAX ULTIMA 6PR…

ESG in marketing: how to incorporate it?
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ESG in marketing: how to incorporate it?

Environmental, social, and governance (ESG) have become more than a buzzword that has effectively made its rounds in various industries. It demonstrates the way businesses have been measuring up to others in the realm of environmental protection. Environmental factors (like pollution, sustainability, greenhouse emissions, and waste management) denote how a company’s activities impact the environment…

ANSR onboards Kaizzen as strategic communications partner
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ANSR onboards Kaizzen as strategic communications partner

ANSR, the leader in enabling organizations build, manage and scale global teams through Global Capability Centers (GCCs), has appointed Kaizzen, India’s leading integrated communications agency, as their communications partner. The mandate encompasses well-designed strategic communications support covering corporate reputation management, strengthening brand awareness, crisis management and support the organization’s expansion drive. Elaborating on a viable…