McDonald’s India (West and South) has proudly announced the signing of NTR Jr as its brand ambassador for the beloved McSpicy Fried Chicken range. Alongside this exciting partnership, the brand has unveiled a captivating TV commercial (TVC) titled #DontExplainJustShare, creatively developed by DDB Mudra. With a fresh twist on its renowned McSpicy Fried Chicken, McDonald’s…
The US Premier League has forged an exclusive alliance with Eurosport for the upcoming second season, set to take place in Florida from September 15-29, 2023. During this highly anticipated second season, eight teams will engage in a thrilling display of skill, competing in a total of 40 exhilarating matches. The culmination of this exciting…
TVS Capital Funds named Naveen Unni as Managing Partner, Bringing Extensive Consulting Expertise TVS Capital Funds, a prominent rupee capital private equity fund, has announced the appointment of Naveen Unni as its new Managing Partner. With an impressive 20 years of consulting experience, Unni specializes in business transformation, digital strategy, and leadership development. Previously, he…
InMobi, a leading provider of content, marketing, and monetization technologies that help businesses fuel growth, has appointed industry veteran Inderbir Singh Pall as the new Chief Technology Officer (CTO) for InMobi Advertising Platform. With more than 10 years of experience with InMobi, Pall will play a crucial role in elevating the company’s technology roadmap, spearheading…
elhivery Ltd., India’s largest fully-integrated logistics provider, has partnered with Mystore, an ONDC-powered marketplace for Indian sellers, to provide express parcel shipping for rural entrepreneurs nationwide. ONDC (Open Network For Digital Commerce) is a government-led initiative to create an open, secure, and interoperable network for digital commerce in India. Through ONDC, Mystore’s e-commerce platform is…
Wakefit.co, has embraced the artificial intelligence wave in its latest ‘Andar ke bacche ko jaga’ campaign featuring their brand ambassador, Ayushmann Khurrana. The TVC showcases Ayushmann Khurrana in his present age as well as a kid version of him who wakes up every day, full of enthusiasm and energy, after sleeping on a Wakefit…
OMTV, the only OTT network to exclusively showcase content about India’s rich, diverse Sanatan culture, is now ready to embark on a new chapter with the launch of the series – ‘Decoding Sikhism: Unveiling the Essence of Faith’. The five-episode series is exclusively available on OMTV and will delve into the various aspects of Sikhism….
22feet Tribal Worldwide, part of the DDB Mudra Group, has added Mars Petcare to their portfolio of clients. The digital creative mandate will make use of 22feet Tribal’s expertise in social media, website development, campaign ideation, content creation and curation and SEO strategies for their brands Pedigree, Whiskas, and Sheba. The Indian pet care industry…
mCaffeine has announced the launch of its new campaign, “Up For Life,” featuring Alia Bhatt. With a humorous twist, the campaign unveils a warning that accompanies the use of mCaffeine products, making its users easy to spot in a crowd. The digital campaign showcases youth icon Alia and mCaffeine’s crowd-puller, the Coffee Body Wash,…
India’s love for over-the-top entertainment experiences is about to reach new heights as JioCinema is set to elevate India’s biggest reality phenomenon Bigg Boss OTT, starting 17th June. With iconic superstar Salman Khan as the host, Bigg Boss OTT will offer 24×7 non-stop entertainment and multi-cam action for free, a first in its history. Immersing viewers in high-intensity action, JioCinema launched an electrifying promo titled…
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