cult.sport, India’s foremost destination for sports and fitness equipment, apparel, and supplements, has unveiled an exciting new brand campaign, ‘The Maidan called India’, that aims to reshape the way people perceive sports and athleticism in their everyday lives. The brand envisions inspiring people to embrace their inner athletes and lead active and more fulfilling lives….
Wieden+Kennedy India has secured the role of the creative agency for Casio’s G-Shock in India. G-Shock, a renowned global watch brand under the umbrella of Casio India Company, which is the Indian subsidiary of Casio Computer, has entrusted W+K with the responsibility to conceptualize and execute creative campaigns and immersive experiences. The aim is to…
While several media companies, particularly those in linear TV, are experiencing a decline in ad sales, Alphabet’s YouTube is heading in the opposite direction, reporting a significant spike in ad revenue during the most recent quarter. In the earnings report released on Tuesday (July 25), Alphabet disclosed that YouTube ads generated $7.665 billion in revenue,…
Simplilearn, a leading online boot camp offering digital skills training, has reported a substantial increase in demand for its AI/ML programs across its most successful markets, including India, the US, the Middle East, and Europe. Learner data from the company’s platform reveals a remarkable 123 percent surge in demand for AI/ML programs. The dynamic shift…
In the aftermath of the devastating floods that have struck Himachal Pradesh, Publicis Worldwide and Axis Bank have come together to initiate a heartfelt campaign aimed at raising funds for the affected communities. The digital campaign, titled ‘Help our Mountains Heal,’ seeks to make a positive impact and preserve the natural beauty of the mountains….
ABP News, one of India’s leading 24×7 Hindi news channels, hosted a spectacular ground event, ‘Uttar Pradesh Ke Anmol Ratn,’ to recognize, highlight & felicitate individuals and organizations who have left an indelible mark on Uttar Pradesh and have also contributed significantly to the growth and development of the region. The event was organised at Radisson Blu, Noida,…
Pitchfork Partners Strategic Consulting LLP, a Mumbai-based firm with operations across India, has won the strategic communication mandate for Prisma AI, a global pioneer in visual artificial intelligence (AI)-based solutions. The mandate followed a multi-agency pitch in which Pitchfork Partners was chosen owing to its profound expertise in managing strategic communication for Indian and global…
NETGEAR, a leading global provider of networking products and solutions, is pleased to announce the promotion of Marthesh Nagendra to the position of Sales Director for India, MENA, and SAARC Region. This promotion comes as recognition of Nagendra’s exceptional leadership and remarkable contributions to the company over the past years. With vast experience in the IT-Networking Industry, he has…
Astus Group, a renowned global media trading company, is thrilled to announce the official opening of its independent office in India. Spearheading this venture is Sparsh Ganguli, who assumes the role of India Head. Sparsh brings with him a wealth of experience from working with prestigious agencies and media houses, including Star, Sony, and BAG…
SKIL Corporate Travel, a leading homegrown end-to-end hospitality solutions provider specializing in Accommodation, Events, MICE and Ground Transportation, etc., is pleased to announce the appointment of Nishith Kumar as the Chief Human Resources Officer (CHRO). Nishith is a veteran in the HR fraternity in the Hospitality industry in India and has worked with brands like Taj…
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