Fortune Refined Soybean Oil, India’s leading refined soybean oil brand from AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), has launched a new video campaign featuring Bollywood actor Akshay Kumar that celebrates India’s culture of checking in on one another’s well-being, Nov. 22, 2025. The film taps into a familiar greeting — “Kaise ho? Sab…
A new Scotch whisky label backed by Bollywood actor Sanjay Dutt has jolted India’s ₹5 lakh crore spirits market after selling 300,000 bottles in just 45 days and generating ₹15 crore in revenue, Nov. 22, 2025. The brand, Glenwalk, entered the hyper-competitive whisky segment with a ₹500 nip and scaled at a speed legacy players…
Admatazz, an independent creative group known for its media-, technology- and science-driven approach, has announced a strategic partnership with BrandMusiq, India’s pioneering sonic branding agency. The collaboration aims to integrate sonic identity into everyday digital content — particularly the high-frequency formats where brands publish the most, such as social media videos, performance creatives, and short-form…
In a bold, category-defining marketing move, Sociowash has unveiled India’s first fully edible billboard, created to celebrate Myntra M-Now’s first birthday. The never-seen-before installation, displayed at Maxus Mall in Borivali, sparked widespread curiosity as consumers struggled to understand whether they were seeing a billboard—or a giant cake. The six-foot edible structure tapped into the globally…
NEW DELHI, Nov. 2025 — Samsung Ads India has announced the appointment of Vignesh V as its new Director – Ad Sales, marking a significant leadership expansion as the company accelerates its Connected TV (CTV) advertising footprint in the region. Vignesh joins Samsung Ads from JioStar, where he served as Senior Vice President since 2021….
MUMBAI, Nov. 2025 — NiviCap, a newly launched education–financing solutions platform, is set to redefine how Indian students pursue their academic aspirations in Australia. Guided by its core vision — “Fast. Fair. Family Approved. Your academic dreams in Australia without financial roadblocks” — NiviCap aims to streamline financing, simplify documentation, and offer emotional reassurance to…
Aura World, the upcoming wellness-driven luxury real estate brand, has announced the appointment of Gaurav Jain as its new Head (Sales). The strategic leadership addition comes as the company prepares for the launch of its highly anticipated luxury residential project in Gurugram — a development positioned to redefine holistic living through curated architecture, premium amenities…
DP World, a global leader in smart logistics and supply chain solutions, has signed India’s rising cricket sensation Abhishek Sharma as its newest brand ambassador, expanding its star-studded sports portfolio that already features cricket legend Sachin Tendulkar and global golf champion Tommy Fleetwood. The long-term partnership comes at a defining moment in Sharma’s career. At…
BPE (Best Power Equipments) has announced the appointment of Pallavi Mishra as its new Chief People Officer (CPO), marking a pivotal step in the company’s mission to strengthen its people-first culture and accelerate organisational excellence. The appointment reflects BPE’s commitment to building world-class HR capabilities as it scales its global operations. Mishra brings over 22…
MediBuddy, India’s leading digital healthcare platform, has launched its new #PowerUpGuys campaign to encourage men to prioritise their physical and mental health this International Men’s Day. The initiative addresses a growing concern: many men continue to neglect regular check-ups, ignore early symptoms, and avoid conversations about mental wellbeing until issues escalate. Reimagined through the lens…
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