Unlocking the Essence of Luxury: An Exclusive Conversation with Nidhi Gupta, Founder & CMO of French Essence
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Unlocking the Essence of Luxury: An Exclusive Conversation with Nidhi Gupta, Founder & CMO of French Essence

ByTVW News India Bureau

In an exclusive discussion with TVW News India, Nidhi Gupta, Founder & CMO of “French Essence,” shared valuable insights into the brand’s journey and its commitment to bringing affordable international fragrances to the Indian market. What was the need for this brand from a consumer’s perspective? What is the core business proposition? “French Essence” also…

Imara Celebrates You with New Brand Positioning Campaign
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Imara Celebrates You with New Brand Positioning Campaign

ByTVW News India Bureau

Imara, a GOAT Brand Labs company and a leading fashion label in women’s ethnic wear, is thrilled to introduce its Autumn/ Winter ‘23 collection with a brand campaign designed around its new positioning “You are the celebration”. The campaign revolves around the vibrant and multifaceted nature of every woman, emphasizing the role of the Imara protagonist…

Pedigree India named Varun Dhawan as brand ambassador
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Pedigree India named Varun Dhawan as brand ambassador

ByTVW News India Bureau

Mars Petcare, a renowned pet care and nutrition brand, has enlisted the services of actor Varun Dhawan, a proud dog parent, to serve as its inaugural Indian brand ambassador. This collaboration has resulted in an advertisement film for Pedigree India, signifying a significant milestone for both Pedigree and the actor. Together, they aim to champion…

Hitachi Energy India named Neha Ahluwalia as Head- HR
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Hitachi Energy India named Neha Ahluwalia as Head- HR

ByTVW News India Bureau

Hitachi Energy India has named Neha Ahluwalia as its new Head of Human Resources. Neha brings a wealth of experience to her new role, having held leadership positions in HR with a global, regional, and local focus. Her previous tenure at ABB has equipped her with comprehensive expertise spanning various aspects of HR, including Centers…

Campus Activewear collaborates with Sonam Bajwa to launch Chunky Sneaker collection
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Campus Activewear collaborates with Sonam Bajwa to launch Chunky Sneaker collection

ByTVW News India Bureau

Campus Activewear, one of India’s largest sports and athleisure footwear brands, has consistently delivered products that merge functionality with fashion, and now, with Sonam Bajwa’s influence, the brand aims to set new pathways with the launch of the Chunky sneaker collection. Campus Activewear aims to revolutionise the fashion, style and comfort quotient for women in…

Virgio Embarks on a Transformational Journey to Become a Circular Fashion Brand
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Virgio Embarks on a Transformational Journey to Become a Circular Fashion Brand

ByTVW News India Bureau

Virgio, a fashion-tech start up has announced a new version of Virgio which is set to be unveiled this week. The Accel, Prosus, and Alpha wave-backed fast fashion brand is evolving into something even more meaningful and powerful. This exciting development marks a new chapter in the brand’s journey, promising to be still fashion forward with enhanced…

Wild Stone Redefines Boldness; Launches its Latest Badass Collection of Perfumes in new ad
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Wild Stone Redefines Boldness; Launches its Latest Badass Collection of Perfumes in new ad

ByTVW News India Bureau

Wild Stone, the renowned male grooming brand under McNROE announced the launch of their new digital film for the launch of “Badass Perfume Collection”. The collection features an exquisite trio of fragrances – Whisky, Cigar, and Ammo, which redefine personal style and attitude, elevating the rebellious spirit with an irresistible charm that’s just too cool…

Madison Media named Rob Norman as Advisor for Digital Transformation
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Madison Media named Rob Norman as Advisor for Digital Transformation

ByTVW News India Bureau

Madison Media is delighted to announce that it has appointed Rob Norman as an Advisor to accelerate digital Transformation at key clients. Rob has a wealth of experience in the Digital space – having been Global head of Digital at GroupM. He has also been CEO of GroupM, North America. Currently, he is an independent…

JioMart Welcomes Festive Celebrations with MS Dhoni as Its Brand Ambassador
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JioMart Welcomes Festive Celebrations with MS Dhoni as Its Brand Ambassador

ByTVW News India Bureau

Reliance Retail’s JioMart has proudly announced the signing of Indian cricket icon Mahendra Singh Dhoni as its brand ambassador. Alongside this exciting partnership, JioMart is set to unveil its revamped festive campaign, now known as “JioUtsav: Celebrations Of India,” scheduled to launch on October 8, 2023. The JioUtsav campaign beautifully encapsulates the idea that while…

Vogue India Named Rochelle Pinto as Head of Editorial Content
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Vogue India Named Rochelle Pinto as Head of Editorial Content

ByTVW News India Bureau

Condé Nast has named Rochelle Pinto as the Head of Editorial Content for Vogue India. In this capacity, she will assume the crucial role of shaping the vision and content across all platforms for the renowned brand within India. Pinto brings with her an impressive track record, having previously served as the Founding Editor at…