ace turtle, India’s leading technology-native retail company today announced its strategic collaboration with Myntra, one of India’s leading platforms for fashion, beauty and lifestyle for the online launch of Dockers, the khaki lifestyle apparel brand and a division of Levi Strauss & Co. ace turtle is the exclusive licensee of Dockers in India.
The Dockers® brand continues to be a leader in khaki and offers a wide range of apparel and accessories, for men and women, with no compromises in quality – always superior comfort and versatile style. While the brand remains focused on the classic khaki style and its founding principles, Dockers® has evolved its offerings to include more variety and appeal to a broader set of shoppers in both their professional and personal lives.
Commenting on the partnership, Nitin Chhabra, CEO, ace turtle said, “We are excited to expand our relationship with Myntra with the exclusive online marketplace launch for Dockers in India. Myntra’s unmatched reach and commitment to delivering a superior online fashion and lifestyle shopping experience aligns perfectly with Dockers’ ethos. We will continue to expand the distribution for Dockers to make its premium quality fashion apparel accessible to millions of Indian consumers leveraging our unique technology-driven operating model, deep understanding of Indian consumers and omnichannel commerce expertise.”
Sharing her perspective, Jayanti Ganguly, VP – Business, Myntra said, ”Myntra continues to be at the forefront of enabling access to the most sought-after international brands to our thriving base of fashion-forward consumers. We are thrilled to launch the iconic American brand Dockers on Myntra through our strategic collaboration with ace turtle. We believe that Dockers stands for timeless style, effortless elegance and flawless quality and this would be highly appreciated and loved by our growing base of premium male shoppers spread across the nation.”
Myntra will offer the complete apparel collection of Dockers, comprising over 160 SKUs, catering to diverse fashion preferences of premium Indian consumers. From smart casuals to modern essentials, the collection includes Dockers’ signature khakis, shirts and sweaters enabling consumers to conveniently shop online from anywhere across the country. Dockers will have a dedicated Online Brand Store on the Myntra app and will have extensive visibility through Minis, Myntra’s widely viewed short video content.
