Capri Loans, the lending business of Capri Global Capital Ltd., has appointed actor and entrepreneur Nayanthara as its new brand ambassador, reinforcing the company’s growth strategy in South India.
The appointment is part of Capri Loans’ efforts to deepen its presence in one of India’s fastest-growing lending markets, while expanding access to financial services for individuals, entrepreneurs, and small businesses. Nayanthara will represent the brand alongside actor Pankaj Tripathi, who continues as the company’s national brand ambassador.
Strategic Focus on South India
Capri Loans said South India remains a key market in its long-term expansion strategy due to its vibrant Micro, Small and Medium Enterprises (MSME) ecosystem and rising demand for formal credit and financial services.
The company aims to strengthen customer engagement and brand recognition across the region by partnering with a widely trusted public figure who resonates with local audiences.
The move comes as non-banking financial companies (NBFCs) continue expanding their footprint in underserved and high-growth markets across India.
Strengthening Brand Trust
Capri Loans believes trust plays a critical role in financial services, particularly as more consumers and businesses seek accessible and reliable lending solutions.
Commenting on the announcement, Rajesh Sharma, Managing Director of Capri Global Capital, said:
“At Capri Loans, we’ve always believed that every financial journey begins with trust. As we grow across the country, our focus isn’t just on expanding our presence, it’s about building meaningful relationships with people and becoming a trusted partner in their aspirations.
Nayanthara embodies values that resonate deeply with us—integrity, resilience, authenticity and an unwavering commitment to excellence. Her incredible journey and the trust she has earned over the years make her a natural fit as a brand ambassador for Capri Loans. We are delighted to welcome her on board.”
Nayanthara on the Partnership
Speaking about the collaboration, Nayanthara said:
“I am delighted to partner with Capri Loans, a brand that is making financial services more accessible and empowering people to achieve their aspirations. Trust, integrity and commitment are values that have always guided me, and I see these reflected in Capri Loans’ approach towards its customers. I look forward to being part of the company’s journey as it continues to make a meaningful difference in the lives of people across India.”
Growing Demand for Retail and MSME Lending
India’s lending industry is witnessing strong demand from retail borrowers and MSMEs as businesses seek easier access to credit for expansion, working capital, and business growth.
NBFCs are increasingly investing in regional markets, digital lending capabilities, and customer outreach initiatives to improve financial inclusion and serve emerging business communities.
Celebrity partnerships have also become an important branding strategy, helping financial institutions build customer confidence while expanding into new markets.
Looking Ahead
With Nayanthara joining its brand portfolio, Capri Loans is looking to strengthen its visibility across South India while supporting its broader objective of expanding financial access for individuals and businesses.
The partnership reflects the company’s continued focus on customer trust, regional growth, and financial inclusion as it scales its lending business across India.
