Schbang, a leading integrated marketing and technology company, has announced the appointment of Deepshikha Bhardwaj as its National Lead for Media Strategy. With this strategic hire, Schbang aims to strengthen its data-driven and creative-first media offerings while expanding its presence in key sectors.
In her new role, Bhardwaj will be responsible for crafting scalable media solutions that leverage data analytics and creative storytelling to deliver impactful results. She will also lead integrated media strategies for Schbang’s flagship clients and play a pivotal role in driving new business development by fostering client relationships and strategic partnerships.
Bringing over 15 years of experience in media planning and strategy, Bhardwaj has a proven track record of working with top-tier agencies such as Dentsu Carat, Publicis, and Wavemaker. During her decade-long tenure at Wavemaker, she led media campaigns for renowned brands like Perfetti Van Melle India, Mother Dairy, TCPL North, and Unicharm, delivering measurable outcomes through innovative media solutions.
Commenting on her appointment, Bhardwaj said, “I am excited to join Schbang and contribute to its mission of delivering integrated media strategies that balance creativity with performance. I look forward to working with the team to create data-backed media solutions that not only meet client objectives but also push the boundaries of brand storytelling.”
This appointment underscores Schbang’s commitment to enhancing its media strategy capabilities and delivering advanced, client-centric solutions in today’s competitive media landscape.
Key Highlights:
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Deepshikha Bhardwaj joins Schbang as National Lead – Media Strategy.
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Focus areas include data-driven media solutions, creative-first approaches, and integrated client strategies.
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Over 15 years of experience with agencies like Dentsu Carat, Publicis, and Wavemaker.
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Led media mandates for leading brands like Perfetti Van Melle India and Mother Dairy.
As brands increasingly look for measurable, performance-based media solutions, Bhardwaj’s expertise is expected to play a vital role in helping Schbang strengthen its media offerings and expand its client base across sectors.
