TBWA\India has named Anirban Mozumdar as its new Chief Strategy Officer, further reinforcing its position as a leader in delivering disruptive brand strategies and innovative customer experiences. Anirban will report directly to Govind Pandey, CEO, TBWA\India.
With nearly three decades of expertise in branding, advertising, and communications, Anirban’s career has spanned account management, strategic leadership, and entrepreneurship. He has worked with some of the world’s biggest brands and agencies, building a reputation for fusing data-driven insights with creative innovation.
A Diverse & Impactful Career Journey
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At Leo, Anirban spearheaded P&G’s ASEAN campaigns, most notably amplifying Tide’s Surprising Whiteness positioning.
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As an entrepreneur, he collaborated with HCLTech and Intuit on global brand strategies.
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At chlorophyll, he transformed the company into a full-service brand consultancy.
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Most recently, as Chief Strategy Officer at Havas India, he led strategic growth for major brands like Reckitt and Burger King.
This diverse portfolio—spanning consumer electronics, FMCG, industrial products, B2C, B2B, and D2C sectors—positions him perfectly to accelerate TBWA\India’s future-focused brand transformation initiatives.
Leadership Endorsements
“Anirban’s strategic acumen will help TBWA\India push boundaries and deliver disruptive, results-driven work for our clients,” said Govind Pandey, CEO, TBWA\India.
“To be at The Disruption™ Company at this time when disruption is rife truly feels like being at the right place at the right time,” said Anirban Mozumdar. “I’m looking forward to building businesses through brand and purpose while deepening our client relationships.”
A Creative Mind Beyond the Boardroom
Outside of his professional life, Anirban is a poet, amateur singer, and language enthusiast, starting each morning with a game of Wordle.
