In a strategic move to bolster its northern operations, TBWA\India has appointed Abhishek Chaturvedi as Executive Vice President and Branch Head – Gurgaon. With a career spanning over 20 years across creative, digital, and strategic leadership, Chaturvedi will now spearhead the agency’s operations in Gurgaon, reporting directly to Namrata Nandan, Chief Business Officer at TBWA\India.
In his new role, Abhishek will be responsible for shaping the creative, strategic, and operational direction of the Gurgaon office, aligning talent and culture with impactful business outcomes. His appointment is a strong affirmation of TBWA’s philosophy of disruption — not just in brand strategy, but also in how it builds culture, talent, and leadership within its teams.
A Strategic Mind with Creative Depth
Abhishek brings a rare combination of data-driven strategy and emotionally resonant storytelling. His previous leadership roles at Digitas India, McCann, and Ogilvy have seen him drive brand success for marquee clients in sectors like FMCG, consumer electronics, and automotive. Some of his most memorable work includes campaigns for Voltas’ Murthy, Saffola, and Zomato. Most recently, he served as SVP & Head of Strategy at Edelman India, where he blended communications with business insights to elevate brand narratives.
Leadership Endorsed by Vision
Govind Pandey, CEO, TBWA\India, welcomed the appointment, stating,
“We are delighted to have Abhishek lead our North operations. His sharp strategic thinking, experience in data-led storytelling, and proven ability to inspire high-performance teams make him the perfect fit. As we expand our momentum in Gurgaon, his leadership will be crucial in unlocking new client opportunities and building a future-ready creative culture.”
Focused on People, Purpose, and Performance
Commenting on his new role, Abhishek Chaturvedi shared,
“TBWA\ combines global disruptive thinking with start-up-style hunger. My immediate focus is to fuel our people with purpose and insights so they can punch above their weight for every client. It’s about creating an office where strategy, creativity, and ambition work in perfect harmony.”
Abhishek holds a postgraduate degree in marketing and a background in psychology, bringing both analytical and empathetic depth to his leadership. Outside of work, he enjoys organic farming, long drives, and exploring books on mindfulness and inner transformation.
With this appointment, TBWA\India reaffirms its commitment to cultivating innovative leadership and driving business-centric creativity in one of the country’s most competitive advertising markets.
