Pepperfry, India’s leading e-commerce platform for furniture and home decor, is thrilled to announce the appointment of Shubbam Sharrma as its new Chief Growth Officer (CGO). With an impressive 17-year career spanning retail, e-commerce, and omnichannel growth, Shubbam brings a wealth of expertise that will be instrumental in driving Pepperfry’s ambitious growth strategies, expanding market presence, and deepening its focus on customer-driven innovation.
As CGO, Shubbam will spearhead initiatives to accelerate the company’s growth across key areas. His focus will include expanding Pepperfry’s market share, enhancing customer acquisition, and optimizing operational efficiency. With a strategic mandate to strengthen the Home Categories, launch new product segments, and widen the company’s B2B footprint, Shubbam will also lead initiatives like the Multi-tiered Channel Partner Program. Further, he will explore new opportunities for B2B growth, including forging partnerships with the HORECA (Hotel, Restaurant, and Catering) industry and corporate clients, ensuring Pepperfry remains at the forefront of the evolving home decor and furniture market.
Ashish Shah, Co-founder and CEO of Pepperfry, expressed enthusiasm about Shubbam’s appointment: “We are thrilled to welcome Shubbam to the Pepperfry family. His extensive experience in driving growth, coupled with his deep understanding of consumer behavior, makes him the ideal leader to take our company to the next level. We’re confident that his expertise will be instrumental in further establishing Pepperfry as the undisputed leader in the furniture, mattress, and home decor market.”
In response to his new role, Shubbam Sharrma said, “I’m excited to join Pepperfry during this dynamic phase of its growth journey. As the go-to destination for furniture shopping, Pepperfry has already set a high bar, and I look forward to further enhancing this experience with tech-driven innovation and omnichannel integration. Our goal is to complete more customer journeys, make the business funnel more efficient, and engage deeply with the D2C community. We’ll continue to blend new-age and legacy brands to create the best platform for all things home.”
Shubbam added that a key part of his vision for Pepperfry’s future lies in tapping into the B2B segment. “We see tremendous potential in building a curated platform for architects, interior designers, and businesses looking to furnish workspaces. By streamlining the supply chain and creating efficient channels for B2B clients, we will set new benchmarks in customer-centricity, operational excellence, and innovation.”
Before joining Pepperfry, Shubbam served as Chief Business Officer at ImpactGuru, where he led the company’s growth across multiple cities and optimized its operations, marketing, and HR processes. He also held the position of Used Cars P&L Head at CarDekho, where he helped establish the company as a market leader in the used car retail segment. Additionally, Shubbam has consulting experience with leading firms such as KSA Technopak and RedSeer, advising consumer internet and traditional retail companies on growth strategies, digital transformation, and market expansion.
Shubbam holds an MBA from IIM Lucknow and a B.Tech from the College of Engineering Roorkee. Outside of his professional life, Shubbam is passionate about researching consumer brands, listening to podcasts, and practicing yoga and meditation.
