The Hosteller, a chain of traveller hostels across India, has given Glad U Came the PR mandate. Following a multi-agency pitch, the account was won.
The agency will be in charge of the brand’s strategic PR and media interactions, as well as the creation and development of innovative Influencer Marketing campaigns that will be implemented across all digital platforms and touchpoints. The agency’s goal is to design and manage the brand’s essential messaging so that it reaches the right people. The agency also announced that it will provide specialised solutions to help The Hosteller meet its goals.
Commenting on the collaboration, Maddie Amrutkar, Founder of Glad U Came, shared, “The tourism industry has seen a seismic transformation in the last year. The pandemic has irrevocably altered the tourism and travel industries across the world. The Hosteller is trying to bring off-beat experiences, trends and internet to the travellers in budget-friendly packages. We are enthralled to collaborate with the brand and be a part of their passion. Glad U Came is well-known for its exceptional work in this industry, and we are thrilled to be associating with The Hosteller as a team.’’
Talking about the brand and the collaboration with Glad U Came, Pranav Dangi, Founder & CEO, The Hosteller, shared, “We began in 2014 with a dream to make travel more affordable, enjoyable and engaging for Indians. Over the years, our team has ensured the most thrilling and memorable experiences for our fellow backpackers. We are also excited to have Glad U Came as our PR partners. The agency is well-known for its goal-oriented and trusted approach, and we are happy about working with them as a team!”
