Mumbai, April 17, 2026: HMD has announced a strategic partnership with Raghav Juyal, appointing him as the brand ambassador for its upcoming smartphone lineup in India.
The collaboration marks a significant step in HMD’s brand reinvention strategy, aimed at strengthening its connection with Gen Z and millennial consumers.
A Strategic Move to Capture the Youth Market
Raghav Juyal, known for his journey across dance, television, OTT, and films, has built a strong identity as a new-age Pan-India entertainer. His authentic, relatable persona and unconventional career choices resonate deeply with younger audiences.
HMD’s decision to onboard him reflects a broader shift toward culture-driven marketing, where brands align with personalities that represent creativity and individuality.
As part of the partnership, Raghav Juyal will lead a comprehensive 360-degree campaign, covering:
- Outdoor (OOH) advertising
- Print media
- Social media and digital platforms
- Influencer collaborations
- Video content across platforms
The campaign aims to amplify HMD’s positioning as a youth-focused, innovation-driven smartphone brand.
Leadership Vision: Reinventing the Brand
Ravi Kunwar, VP and CEO – India, APAC & ANZ at HMD, emphasized the importance of this partnership:
“This collaboration with Raghav marks a defining step in HMD’s bold reinvention journey. His authenticity and creative energy resonate strongly with Gen Z audiences who value individuality and self-expression.”
He added that the company is focused on delivering cutting-edge technology at accessible pricing, especially as it prepares to launch its new smartphone range on Flipkart.
Raghav Juyal on the Collaboration
Sharing his perspective, Raghav Juyal highlighted the alignment between his personal journey and HMD’s brand philosophy:
“HMD’s human-centric approach to technology truly resonates with me… it’s about empowering creators, not algorithms. I connect with their spirit of doing things differently, which mirrors my own journey.”
“Their smartphones enable creators like me to push boundaries and tell stories across platforms. I’m excited to bring fresh energy to audiences through this collaboration.”
HMD’s Growing Momentum in India
This partnership comes amid a series of strategic moves by HMD in 2026, including:
- Association with Rajasthan Royals for IPL campaigns
- Collaboration with Sarvam AI for voice technology integration
- Exclusive smartphone launch partnership with Flipkart
These initiatives highlight HMD’s focus on building a strong ecosystem around innovation, accessibility, and digital engagement.
The Bigger Picture: Branding Meets Technology
HMD’s collaboration with Raghav Juyal reflects a growing trend in the smartphone industry:
- Brands are moving beyond specs → storytelling & identity
- Influencers are evolving into cultural connectors
- Technology is being positioned as a tool for creative expression
As competition intensifies, brand personality and relatability are becoming key differentiators.
