VerSe Innovation, the parent company of platforms like Dailyhunt, Josh, NexVerse.ai, Magzter, and Oneindia, has appointed Prasanna Prasad as its Chief Product and Technology Officer (CPTO).
The appointment signals VerSe Innovation’s intensified focus on AI-led product development and platform innovation.
Leadership Role to Drive AI Transformation
In his new role, Prasanna Prasad will lead:
- Engineering and product development
- Data science and AI initiatives
- Platform scalability and infrastructure
His primary mandate is to accelerate AI-driven innovation across VerSe’s ecosystem, enhancing both user experience and monetisation capabilities.
Strengthening AI Across Content and Advertising
Prasad will focus on building a unified intelligence layer across VerSe’s platforms, with key priorities including:
- Improving content personalisation and relevance
- Strengthening creator ecosystems for high-quality content
- Advancing AI-powered advertising and monetisation systems
The company is also exploring agentic AI and automation to optimise ad performance and operational efficiency.
Extensive Global Experience
Prasanna Prasad brings over 20 years of experience in:
- Product engineering
- Data science
- Cloud-native infrastructure
- AI-powered platforms
Before joining VerSe Innovation, he served as CTO & Head of Product and AI at Verve Group Inc., where he led a global team of over 200 professionals and drove AI-led growth through advanced data modelling and automation.
Leadership Perspective
Umang Bedi highlighted that AI is becoming central to how digital platforms are built, scaled, and monetised.
He noted that Prasad’s expertise in building high-scale, privacy-first systems will play a critical role in strengthening VerSe’s technology foundation and delivering more intelligent, efficient outcomes.
Vision for the Next Growth Phase
Prasanna Prasad emphasized that as platforms scale, technology evolves from a support function to a key differentiator.
His focus at VerSe will be on:
- Driving precision across systems
- Enhancing predictability in performance
- Building scalable, intelligent platforms
Industry Outlook
The appointment comes at a time when digital platforms are rapidly integrating AI to:
- Improve user engagement
- Enhance content discovery
- Optimise advertising performance
Companies like VerSe Innovation are positioning themselves at the forefront of this shift by investing in AI-first infrastructure and product ecosystems.
