New Delhi, India — Affle, a global technology company driving AI-powered consumer intelligence and mobile advertising, has announced the appointment of Sameer Sondhi as Chief Executive Officer, North America, alongside a dual role as Chief Strategic Investments Officer.
The appointment marks a significant step in Affle’s journey to accelerate its global expansion, with a strong focus on innovation, growth, and strategic investments across developed markets.
Leading Affle’s North American Expansion
In his new role, Sameer Sondhi will be responsible for driving Affle’s business strategy, operations, and market expansion across North America, one of the world’s most competitive digital ecosystems. He will also oversee strategic investment initiatives, reinforcing Affle’s long-term vision of delivering 10x growth under its “Affle 3i Vision” — centered on the pillars of Innovation, Impact, and Intelligence.
A Proven Leader in Global Adtech
Sameer brings extensive experience in adtech, digital media, and performance marketing, with a strong record of scaling revenues and building partnerships across global markets.
Most recently, he held senior leadership roles at Verve, serving as CEO and Chief Revenue Officer, where he led global strategy, operations, and advertiser relationships. Before that, he was part of InMobi’s leadership team, contributing to its expansion across North America, Europe, and Asia.
A computer science postgraduate, Sameer combines deep technical acumen with business leadership, making him well-positioned to drive Affle’s next phase of growth in advanced digital economies.
Leadership Endorsements
Commenting on the appointment, Anuj Khanna Sohum, Chairperson, MD & CEO of Affle, said:
“Welcoming Sameer as CEO for North America marks a pivotal milestone in our journey and will elevate our business to even greater heights across developed markets. He brings proven leadership experience, a deep understanding of our business and credible long-term commitment to our vision and culture. With Sameer’s dual role, we are uniquely positioned to reinforce our organic growth momentum in North America while executing our targeted strategic investment plan.”
Expressing his enthusiasm about the new role, Sameer Sondhi said:
“I am excited to join Affle at a defining phase in its growth journey. Affle’s strong foundation in AI-driven consumer intelligence and performance-led advertising provides a strong foundation for scalable, profitable growth. I look forward to working closely with the leadership team, partners, and customers to unlock long-term value, as Affle enters its next phase of expansion.”
Strengthening Affle’s Global Growth Vision
Affle’s appointment of a seasoned global leader underscores the company’s commitment to strengthening its presence across developed markets while advancing its AI-led marketing technology capabilities.
The company’s Affle 3i Vision represents its strategic roadmap for its third decade of operations — emphasizing scalable innovation, measurable business impact, and data-driven intelligence to create sustainable value for brands and advertisers worldwide.
With Sameer at the helm of its North American business and strategic investments, Affle aims to accelerate partnerships, deepen customer relationships, and further enhance its standing as a global leader in AI-powered mobile advertising and consumer engagement.
About Affle
Affle is a global technology company that enables marketers to drive consumer engagement, acquisitions, and conversions through AI and data-driven insights. Its platforms empower advertisers and brands to connect with high-intent mobile audiences while prioritizing transparency, privacy, and measurable ROI.
Affle’s proprietary technology powers consumer journeys across markets, with a focus on delivering innovation-led growth across emerging and developed economies.
