Bengaluru, India, July 8, 2025 – Project Worldwide, a leading global agency holding company, has announced key leadership appointments aimed at accelerating its growth across the India and South Asia region. In a move that signals its intent to expand in one of the world’s fastest-growing markets, the company has named Rasheed Sait as Chief Growth Officer for India/South Asia and Neha Lobo as Managing Director of George P. Johnson (GPJ) India, its flagship experiential marketing agency.
Driving Strategic Expansion Across India and South Asia
These appointments reinforce Project Worldwide’s commitment to establishing a stronger presence in emerging markets through experienced leadership, innovation, and client-centric strategies. The company is positioning itself to scale operations, forge global client partnerships, and tap into India’s dynamic marketing ecosystem.
Rasheed Sait Named Chief Growth Officer – Project Worldwide India/South Asia
With over two decades of experience leading GPJ India, Rasheed Sait has been instrumental in shaping the agency into one of India’s top integrated experiential marketing firms. Under his leadership, GPJ India has received multiple accolades including ‘Specialist Agency of the Year’ and the ‘Indira Excellence Award’.
In his new role, Rasheed will oversee growth strategy for all of Project Worldwide’s operations in India and South Asia. His responsibilities will include:
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Driving expansion through organic growth and mergers & acquisitions
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Establishing new entities under Project Worldwide’s banner
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Strengthening global client relationships through cross-market collaboration
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Scaling the Center of Excellence based in Bangalore
Rasheed will continue to serve on GPJ India’s board and act as a strategic advisor to regional leadership.
“Rasheed’s entrepreneurial mindset and ability to blend creativity with strategy make him the ideal leader to steer our growth in India and South Asia,” said Chris Meyer, CEO of Project Worldwide.
Neha Lobo Appointed Managing Director – GPJ India
Neha Lobo takes the reins as Managing Director of GPJ India, bringing over 25 years of expertise in brand strategy, client success, and business development. She joins the agency with a stellar background in marketing leadership roles at IBM, where she played a key role in building the Digital Marketing Demand Centre for APAC and led sales development initiatives across Asia-Pacific.
Her deep knowledge of the technology, automotive, and retail sectors will guide GPJ India into its next phase of strategic growth.
As MD, Neha will lead:
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Client relationship expansion and acquisition
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Strategic growth initiatives for GPJ India
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Innovation in experiential marketing solutions
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Team development and operational excellence
“Neha’s bold vision and passion for engaging experiences align perfectly with our mission to deliver world-class brand engagements,” said Fiona Bruder, CEO of George P. Johnson. “We are excited to see her drive GPJ India to new heights.”
A Strong Signal of Growth and Talent Investment
With these appointments, Project Worldwide demonstrates its long-term commitment to the Indian and South Asian markets. The organization continues to invest in top-tier talent, expand its experiential marketing capabilities, and deliver innovative brand experiences across industries.
Together, Rasheed Sait and Neha Lobo represent a new era of growth, creativity, and transformation for Project Worldwide and its clients across the region.
