Nucleus Software, a BSE and NSE-listed leader in digital lending and transaction banking solutions, has announced the appointment of Aabhinna Suresh Khare as its new Chief Marketing Officer (CMO). In this role, Aabhinna will oversee the company’s global marketing strategy, lead digital brand transformation initiatives, and drive stronger stakeholder engagement across international markets.
With over 18 years of leadership experience across fintech, media, and consumer technology, Aabhinna brings deep expertise in building customer-centric brands and driving marketing-led growth. His professional journey includes key leadership roles at Bajaj Capital, BookMyForex, IndiaMart, Travel Triangle, Star Network, and Zee Network, where he spearheaded marketing strategies that fueled innovation and scale.
The appointment comes as Nucleus Software continues to strengthen its brand leadership, especially at a time when AI, digital experience, and trust-based communication are reshaping how financial services engage with their customers.
Parag Bhise, CEO & Executive Director of Nucleus Software, expressed confidence in Aabhinna’s appointment, stating,
“We are thrilled to welcome Aabhinna to the leadership team at Nucleus Software. His experience in modern marketing and his ability to blend technology with storytelling will be invaluable as we chart our next phase of global growth. Aabhinna’s vision of AI-powered storytelling and purpose-driven branding perfectly aligns with our mission to build long-lasting, meaningful connections with our customers and partners.”
Aabhinna, a Gold Medalist from MICA and an alumnus of NIT Raipur, has further enriched his leadership skills through executive education at ISB (Customer Experience) and Reforge (Product & Analytics). His marketing philosophy focuses on data-driven decision-making, scalable storytelling, and human-centered design to deliver tangible business outcomes.
Commenting on his new role, Aabhinna Suresh Khare said,
“We are standing at the edge of a marketing revolution where AI is transforming not only technology but the very way brands build trust and connect with people. At Nucleus Software, we are uniquely placed to lead this evolution. My vision is to shape a brand that is as advanced, scalable, and human-centric as the solutions we offer. I look forward to building a brand that lives innovation at every touchpoint.”
Outside of his professional life, Aabhinna is deeply committed to fitness and personal development, having successfully completed the challenging 75 Hard program twice. He also finds inspiration at the intersection of spirituality, mythology, and business, drawing lessons from ancient philosophies to guide modern leadership. He is driven by the classical Greek principle of Arete (ἀρετή)—a lifelong pursuit of excellence in both thought and action.
As Nucleus Software continues its expansion in the global banking sector, Aabhinna’s strategic leadership is set to play a pivotal role in crafting a future-ready, purpose-driven, and distinctly positioned brand.
