In a significant development for Indian rugby, Sportz Interactive (SI) has joined forces with the newly launched Rugby Premier League (RPL), which is supported by GMR Sports, to elevate the league’s digital footprint and fan engagement strategies. This collaboration aims to transform the sport’s online presence and storytelling capabilities, signaling a new era for rugby in India.
Driving Rugby’s Digital Presence
Sportz Interactive has played a central role in building the Rugby Premier League’s digital identity, including the design and launch of the official league website – www.rugbypremierleague.in. The platform now serves as the primary destination for fans to access fixtures, league updates, galleries, and exclusive content. SI has also successfully established and is managing the RPL’s official social media channels, creating a robust multi-platform presence to engage rugby enthusiasts.
Content-Led Fan Engagement
To keep fans at the heart of the league, Sportz Interactive has developed high-impact, launch-phase content that captures major league milestones such as franchise announcements, player squad reveals, and auction highlights. The content rollout includes exclusive interviews with key figures like Rahul Bose, President of Rugby India, and Satyam Trivedi, CEO of GMR Sports, bringing fans closer to the sport and its leaders.
Creative Campaigns and Sponsor Activations
Sportz Interactive is also spearheading the #RugRugMeinRugby campaign, which is set to run throughout the season. By curating platform-specific formats, creative content buckets, and immersive storytelling, SI is driving deeper fan connections. Additionally, the company is providing strategic content roadmaps and assisting with sponsor integrations and brand activations, ensuring meaningful engagement for both fans and commercial partners.
Industry Leadership Perspective
Commenting on the partnership, Chintan Shah, SVP – Teams at Sportz Interactive, said,
“Rugby is entering an exciting phase in India and we’re thrilled to partner with the Rugby Premier League to bring this vision to life. This is more than just the launch of a league; it’s the beginning of a movement. Our aim at Sportz Interactive is to combine data, design, and storytelling to ignite passion for rugby and unlock its true potential in India.”
Shaping the Future of Indian Rugby
As the Rugby Premier League works to redefine the sport’s place within India’s vibrant sports landscape, Sportz Interactive’s expertise in digital solutions, fan engagement, and content marketing will be instrumental in creating an ecosystem where rugby can thrive.
