Omnicom Media Group has appointed Varuni Vij as its Vice President, leveraging her extensive experience in media planning and brand management to drive strategic growth and innovation.
A Proven Industry Leader
Varuni Vij brings a distinguished career spanning top media agencies and renowned brands:
- The Good Glamm Group: Served as Head of Media, where she led media strategies for leading beauty and wellness brands.
- Reckitt: Held a leadership position as Media Planning and Content Lead for the hygiene sector, enhancing brand visibility and engagement.
- Media Agencies: Contributed her expertise to industry giants like Zenith, Madison World, Carat, Mindshare, and Initiative.
Strategic Role at Omnicom Media Group
In her new role, Vij will focus on optimizing media strategies and creating impactful, data-driven campaigns. Her leadership is expected to strengthen Omnicom’s offerings, ensuring tailored solutions that resonate with evolving market demands.
Key responsibilities include:
- Enhancing media planning efficiency
- Developing innovative brand campaigns
- Collaborating with clients to drive maximum ROI from media investments
Driving Growth and Innovation
With the media landscape rapidly evolving, Varuni Vij’s appointment reflects Omnicom’s commitment to staying at the forefront of industry trends. Her expertise in both traditional and digital media positions her to lead strategic initiatives that deliver measurable results.
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