H&M India has named Helena Kuylenstierna as its new Director, based in Bangalore. With over 24 years of experience at H&M, Helena will lead the company’s growth and profitability in India. Previously, she was the Global Managing Director for Kidswear at H&M, focusing on creating accessible fashion with a customer-first approach. Helena is committed to enhancing H&M’s relevance in India, improving both in-store and digital experiences.
Helena emphasized India’s diverse market and the company’s plans to align with local customer needs. She aims to democratize fashion, offering collections that inspire self-expression while driving ambitious growth plans for H&M India.
A Swedish native, Helena began her career at H&M in 2001 and has held various key roles, including Assortment Manager, Global Purchasing Manager in Shanghai, and Head of Buying & Production at ARKET. Her expertise will guide H&M India as it navigates the evolving retail landscape, focusing on fashion accessibility and customer satisfaction in this rapidly growing market.
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