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DPIIT Hosts Workshop with Flipkart to Propel Growth of Indian Toy Industry

In a significant move to bolster the burgeoning Indian toy sector, the Department for Promotion of Industry and Internal Trade (DPIIT) organized a “Workshop with Flipkart and Indian Toy Industry” today in New Delhi. The event aimed to chart a roadmap for the sector’s growth, scale domestic consumption, and upskill and reskill the workforce. Special emphasis was placed on leveraging emerging opportunities in the e-commerce marketplace to further the development of the Indian toy industry.

Rajesh Kumar Singh, Secretary of DPIIT, addressed the participants, emphasizing the government’s commitment to the sector. “As part of its strong commitment to create a better ecosystem for the toy industry, the Government of India has identified the sector as one of the champion sectors, with a long-term vision to create a global market for ‘Made in India’ toys. A cohesive approach is being followed by breaking the silos and working with industry in all aspects for enhancing the robustness of the sector,” he stated.

Joint Secretary, Sanjiv, highlighted the achievements and future directions of the Indian toy industry. “The success of the Indian toy industry reflects in the enhanced exports, increasing robustness of the manufacturing ecosystem and reduced import dependence. I am happy to share that Indian toy industry has expanded its global presence to more than 100 countries including USA, UK, Germany, Netherlands, Denmark and even China. The next step for the toy industry is to reach the international consumers through the effective use of online mediums,” he noted.

The workshop, organized in collaboration with Flipkart and the Indian Toy Industry, provided domestic toy manufacturers with insights into the intricacies of online selling, marking a significant step towards building a “Toyconomy.” Attendees included members of Flipkart and representatives from the domestic toy industry, who discussed strategies to enhance online sales and expand the global footprint of Indian toys.

This initiative underscores the government’s proactive approach in fostering an environment conducive to the growth and globalization of the Indian toy sector, aiming to transform it into a global powerhouse of ‘Made in India’ toys.

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