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HDFC Mutual Fund Launches Campaign ‘#GenerationRestoration’ to Combat Climate Change

Reinforcing its commitment to environmental sustainability, HDFC Mutual Fund has launched the 4th edition of its Nurture Nature campaign. Through this campaign the company focusses on water conservation through lake restoration. This year’s initiative, titled­­­­­­­ Generation Restoration, is a long-term effort dedicated to fighting climate change and its devastating impacts. Over the past three years, the Nurture Nature campaign has facilitated the plantation of over 50 thousand saplings across the country and recycled 4.65 tonnes of plastic waste to conserve nature.

Through a compelling campaign video titled Generation Restoration, HDFC Mutual Fund showcases the story of Savitri, an elderly woman forced to migrate after her village home was ravaged by drought. The video drives home the message that climate change is uprooting countless families, stripping them of their homes and livelihoods. Building on these efforts further, Nurture Nature 4.0 aims to create sustainable water sources by contributing towards restoring the water holding capacity of an existing lake. The campaign highlights the plight of millions of Indians displaced from their homes due to natural calamities like drought, fuelled by climate change. As per the Costs of Climate Inaction Report by Climate Action Network South Asia, it is estimated that by 2050, climate change could force up to 45 million Indians to face this harsh reality.

Under Nurture Nature 4.0 – Generation Restoration, HDFC Mutual Fund will restore water holding capacity of an old lake for every digitally registered SIP during the campaign period, aiming to rejuvenate and restore an existing lake. From June 5th to June 11th, 2024, any new SIPs registered digitally or online of a minimum Rs. 2,500 per month for at least 3 years in eligible equity and gold schemes, the fund house will contribute towards restoring a 5,000-litres water holding capacity in an old lake. The aim is to rejuvenate and restore the water holding capacity of an existing lake, providing a sustainable water source for villagers, agricultural activities, and environmental preservation.

Commenting on this socially responsible initiative, Navneet Munot, MD & CEO of HDFC Asset Management Company Ltd., said, “Global warming is an existential threat to humanity. As the world grapples with deforestation, rapid urbanization, environmental degradation, and groundwater depletion, it is crucial for us to take immediate action. As part of our ongoing Nurture Nature Campaign, now in its fourth year, we have committed to alleviating the water crisis by restoring an existing lake and providing a sustainable source of water”

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