MOMS, the outdoor specialist unit of Madison World, in collaboration with its client Dharampal Satyapal Group (DS Group) achieves a spot in the Limca Book of Records for flying the most kites on a single line for its much-loved signature candy, Pass Pass Pulse. A record 1,150 kites were flown together on a single line.
The campaign, ‘Pulse of the sky’ was executed during India’s grand Uttarayan festival in January 2023. There were 1,150 vibrant kites, with a thread length of 1,155 meters, stretched over 1.2 kilometers. This spectacular display, involving 10 enthusiastic participants, captured the essence of the festival – a celebration of hope, love, and unity. The visual impact and emotional resonance made it an unforgettable highlight of the celebrations, solidifying its place in history.
Commenting on this remarkable achievement, Jyotiroop Barua, Business Head, Confectionery, DS Group said, “It’s an honor to be included in the Limca Book of Records for the ‘Pulse of the Sky Campaign’. This recognition reflects our commitment to being a global conglomerate that’s driven by innovation and quality and inspires us to raise the industry benchmark with each campaign.”
Ashish Bhargava, GM Marketing, Confectionery, DS Group expressed his excitement by saying, “Pass Pass Pulse has been a category leader and always set benchmarks in the industry. We are immensely proud to be featured in the Limca Book of Records for the ‘Pulse of the Sky Campaign.’ This award honours our dedication to creating innovative, joyful experiences for everyone. It reflects our ethos of pushing boundaries and inspiring people to dream bigger.”
In his statement of joy, Jayesh Yagnik, CEO of MOMS, said, “Our partnership with DS Group’s Pulse Candy has resulted in an extraordinary achievement, and we couldn’t be more thrilled. The ‘Pulse of the Sky Campaign’ fused creativity, passion, and the festive spirit of Uttarayan, culminating in the spectacular sight of 1150 kites soaring in the sky. Campaigns like these motivate us to execute and aspire for even more innovative and impactful projects.”
