Orient Electric Limited (BSE: 541301, NSE: ORIENTELEC), part of the diversified USD 3 billion CK Birla Group, has announced the appointment of Ravindra Singh Negi as its Managing Director and CEO, effective May 31, 2024 (subject to regulatory approvals). Ravindra will join the Orient Electric Board as a full-time director and will be based in New Delhi.
Announcing the appointment, CK Birla, Chairman of Orient Electric, said, “We are delighted to welcome Ravindra Singh Negi as Managing Director and CEO of Orient Electric. His extensive experience across industries, especially in electrical consumer durables, will be pivotal in guiding Orient Electric towards sustained growth. Under Ravindra’s leadership, Orient Electric will accelerate its journey to becoming a future-ready, consumer-centric organisation. He will continue to build organisational capability and execution excellence to grow all key businesses. I would also like to thank Deepak Khetrapal for his valuable contributions to Orient Electric during his tenure as Managing Director.”
Ravindra joins Orient Electric from Bajaj Electricals, where he served as COO for the consumer products business. He is a well-known industry leader and was the former Chairman of the Indian Fans Manufacturers Association (IFMA). Previously, he led the Electric Consumer Durables business at Havells and spent nearly two decades with Bharti Airtel in various commercial and leadership roles, culminating in his role as CEO of the Delhi and NCR circles.
Ravindra brings extensive experience in leading large-scale business transformations, turning around businesses, and delivering strong P&L growth.
