Bata India has named Deepika Deepti as the Head of Marketing. With over two decades of experience in Marketing & Business roles at leading brands and an extensive understanding of the Indian and International retail industry, Deepika is poised to lead Bata India’s Marketing endeavors. Recognized as a true culture shifter, Deepika is credited with introducing and nurturing the Sneaker culture in India during her tenure at Adidas and CAMP SMA. In her new role at Bata India Limited, Deepika is committed to maintaining and enhancing a fresh and stylish trajectory for the brand in the fashion and lifestyle space.
During her tenure at Adidas, Deepika played a pivotal role in driving business growth in India and Emerging markets, while also revolutionizing the sneaker industry in India with adidas Originals, Yeezy, and Neo. As the Chief Executive Officer at CAMP SMA, she led the portfolio of Bhaane, Veg Non Veg, and orchestrated a strategic partnership with Nike India. Prior to joining Bata India, Deepika served as Senior VP of Marketing at Metro Brands Ltd, where she spearheaded a new trajectory with the “Takes you to the new” campaign for Metro Shoes, and activated a modern cultural movement for Fitflop and Fila.
Commenting on the appointment, Gunjan Shah, MD & CEO of Bata India, stated, “As Bata India continues to innovate and adapt to evolving consumer preferences through premiumization, Casualisation, and building strong style credentials, I am confident that Deepika’s expertise in driving business growth and building strong brand equity will reinforce our position as the industry leader.”
Expressing her thoughts on her appointment, Deepika Deepti, Head of Marketing at Bata India, said, “Bata India has been a symbol of trust and quality for close to a century. I am excited for this new journey and can’t wait to bring unique experiences for Bata’s vast portfolio of brands! I look forward to collaborating with the talented team and leveraging our collective expertise to further strengthen the brand’s position in the market.”
Deepika is an alumnus of the National Institute of Fashion Technology, where she specialized in Accessory and Apparel Design. With her strong track record in driving retail growth, streamlining operations, and forming partnerships, she is poised to contribute to Bata’s continued success.
