Leo Burnett India, a part of Publicis Groupe India, has announced significant changes to its senior creative leadership, with Vikram Pandey and Sachin Kamble being elevated from national creative directors to chief creative officers for Leo Burnett, South Asia. They will maintain their reporting structure to Rajdeepak Das, who serves as the chief creative officer (CCO) for Publicis Groupe – South Asia and as the Chairman for Leo Burnett – South Asia.
Having served as National Creative Directors, Sachin and Vikram have played integral roles in Leo Burnett India’s journey, marked by the attainment of accolades on both national and global stages for the agency’s work.
In their new roles as chief creative officers, they will spearhead the creative development across Leo Burnett’s offices in Mumbai, Delhi, and Bengaluru, aiming to enhance the agency’s creative output and contribute to its strategic objectives.
Rajdeepak Das, CCO for Publicis Groupe – South Asia and Chairman for Leo Burnett – South Asia, commented on the announcement, stating, “This marks a significant milestone for Leo Burnett. Sachin Kamble and Vikram Pandey have been pivotal in nurturing our creative talent during their tenure. They have been indispensable collaborators as we propelled Leo Burnett to its current position of eminence. As leaders, they embody the core values of Leo Burnett, focusing on people and purpose, leveraging creativity to deliver impactful solutions for our clients. I have full confidence that they are the perfect duo to lead Leo Burnett’s creative journey, and I eagerly anticipate witnessing their continued success together.”
Amitesh Rao, CEO of Leo Burnett – South Asia, further added, “At Leo Burnett, we have always been committed to providing growth opportunities to our team members, and both Vikram and Sachin have demonstrated exceptional talent deserving of this promotion. Their dedication to creative excellence sets them apart, and I am thrilled to acknowledge their leadership as chief creative officers.”
Expressing his thoughts on the promotion, Sachin Kamble, CCO of Leo Burnett – South Asia, remarked, “Over the past decade, we have invested significantly in fostering a creative culture at Leo Burnett. Our vision is crystal clear: to excel globally by prioritizing innovative work and nurturing young talent. Our guiding principle at Leo Burnett revolves around our Humankind work ethos, focusing on ideas that can impact billions. I am immensely excited to embark on this new role and feel privileged to have such an exceptionally talented partner for this journey.”
Adding to this sentiment, Vikram Pandey, CCO of Leo Burnett – South Asia, stated, “We have had an exceptional journey over the past 3-4 years, marked by significant achievements at prestigious international award shows, handling some of the largest businesses and most coveted brands, and boasting a remarkable pool of talent. I believe we are fully aligned to fulfill the promise of contemporary creativity, and I am thrilled to lead this charge. Partnering with Sachin, with whom I share a longstanding association, makes this next chapter even more exciting.”
Vikram has been a part of Leo Burnett for 16 years, starting his journey as a junior copywriter and progressing to spearheading market-shifting, category-defining campaigns such as the launch of brand Spotify in India and the establishment of Acko as a modern insurance brand, along with the recent development of Airtel’s 175 Replayed campaign.
With nearly a decade of experience at Leo Burnett, Sachin has played a pivotal role in shaping some of the agency’s most notable campaigns, including the Bajaj V campaign, which earned Leo Burnett India its first effectiveness award at the Cannes Lions.
