Arré, a prominent digital brand encompassing Arré Studio & Arré Voice, has named Namit Sharma as CEO of its studio business. With an extensive career spanning over 25 years in the Media & Entertainment sector, Sharma brings a diverse and dynamic background, including experience in journalism, scriptwriting, television production, broadcasting, film production, live entertainment, and digital content.
From his early days at Sony Entertainment Television and Yash Raj Films to leadership roles at Wizcraft Entertainment, Zee Network & Reliance Entertainment, Sharma has demonstrated strategic vision and a commitment to creative storytelling. His appointment signals a new era for Arré, enabling the development of a modern media brand that connects directly with consumers through OTT platforms, broadcast, movie theatres, social media, and more. Additionally, Sharma will provide guidance to the content team at Arré Voice, which is pioneering 30-second audio pods in Tamil, Telugu, and Hindi across tier 3 and rural India.
Expressing his enthusiasm, Namit Sharma stated, “I am honored to join Arré Studio at such a pivotal moment for the media landscape. The audience is making sharper choices with every passing day, and we hope to deliver entertainment that lives up to expectations in time to come.
I am excited about building a content slate for Arré across mediums, platforms, and genres with great storytelling and consumer choices at the center.” B Saikumar, Founder of Arré, echoed this optimism, remarking, “Namit’s strategic leadership will undoubtedly propel Arré to new heights as we continue our journey in building one of the most exciting media brands of our time. Arré is poised to bring the world of tech, content, and social media together to entertain and engage consumers via Arré Studio and Arré Voice.”
Niyati Merchant, Co-Founder and Chief Operating Officer at Arré, commented on Namit’s arrival, stating, “Namit’s extensive experience across various facets of media—from television to digital platforms—complements our goals perfectly as we aim to deliver compelling stories that resonate with our diverse audience. With Namit’s creative insights and proven track record, we look forward to shaping the future of entertainment by working with creators dedicated to authentic storytelling as well as platforms and partners across the country.”
