Finayo, India’s green mobility embedded lending platform, has welcomed Yogendra Sharma as its new Director of Product and Strategy. In his new capacity, Yogendra will lead the development and execution of the company’s product strategy, roadmap, and budget management, while also overseeing product lifecycle management, marketing strategy, and analyzing product sales data to measure results and progress toward goals.
With over 25 years of industry experience, Yogendra Sharma brings a wealth of expertise to his new role. His diverse background includes proficiency in product development, as well as managing senior product and marketing managers. He has played pivotal roles in product planning, launch, and post-launch analysis, showcasing his multifaceted business management skills.
Driven by a deep-rooted passion for sustainability, Yogendra has a proven track record in developing electric vehicle lending solutions, making him well-equipped to drive Finayo’s product and technology strategy forward. His leadership and strategic vision are expected to disrupt the status quo and accelerate the adoption of electric vehicles in India. Additionally, his adeptness at building and maintaining strong client relationships will enable Finayo to elevate electric mobility and green financing to new heights.
Commenting on Yogendra’s appointment, Brajendra Singh, founder and CEO of Finayo, expressed his excitement, stating, “We are elated to welcome Yogendra into our team. His extensive industry experience, particularly in secured and unsecured loans, sales, and product building, make him a valuable asset for us. With his distinct business approach, we are confident in achieving remarkable results and breaking new records in loan disbursement.”
Yogendra Sharma is poised to lead Finayo’s product development segment, guiding the sales team to effectively convey the company’s message to the target audience. Tasked with solidifying Finayo’s position on the global stage, Yogendra will leverage his communication, relationship management, and team-building skills to mentor and manage sales teams toward achieving significant milestones.
Excited about his new role, Yogendra Sharma stated, “I am eager to join Finayo’s dedicated team and contribute to facilitating sustainable mobility. With India’s EV industry on the brink of significant transformation, I am committed to leveraging my banking industry experience to enhance Finayo’s green lending portfolio.”
Prior to joining Finayo, Yogendra served as the Chief Business Officer at Rupeecircle.com (NBFC P2P), where he led business development for secured and unsecured loans. He also held various leadership positions at companies such as Mufin Connect, BimaPay, Hindon Mercantile, Crane Bank, OHMY Group, among others.
