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Captain Steel India Limited named Amar Prakash as National Head for Marketing and Strategy (SLM)

Captain Steel India Limited, has named Amar Prakash as its National Head – Marketing and Strategy (SLM). With two decades of marketing leadership experience, Prakash brings a wealth of expertise in steering large teams and devising innovative strategies across diverse sectors on a national scale.

In his new role at Captain Steel India Limited, Prakash embarks on a mission to bridge the gap between consumers and the TMT category, fostering greater consumer engagement and bolstering the Brand Equity of Captain Steel. Leveraging consumer and trade insights, Prakash aims to drive sales and marketing efforts, formulate a robust communication strategy, and propel the national presence of Captain Steel India Limited.

Abinash Mishra, Chief Marketing Officer at Captain Steel India Limited, expresses his confidence in Prakash’s capabilities, stating, “Mr. Amar Prakash’s expertise in diverse categories will be instrumental in elevating Captain Steel to a leading national platform, aligning with our vision for innovative products and winning markets with a strong customer-centric approach.”

Excited about his new endeavor, Amar Prakash shares, “I eagerly look forward to this exciting journey with Captain Steel India Limited.”

Prakash’s illustrious career includes a notable stint at Dalmia Cement (Bharat) Limited, where he played a pivotal role in transforming ‘Konark Cement’ into a prestigious brand, transitioning it from a commodity to a premium offering. His adept leadership in marketing and strategy was evident across various business domains, including Cement, Telecom, and Advertising, at companies like Reliance Communications Limited and Sistema Shyam Teleservices Limited. Prakash’s deep understanding of consumer needs, coupled with his innovative approach to process efficiency, has consistently driven brand success and market leadership.

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