Pocket FM, the leading audio series platform, announced today the appointment of Vineet Singh as Vice President – Branding and Communications. In his new role, Singh will lead the brand marketing, communications, and creative initiatives, working closely with Rohan Nayak.
Vineet brings a wealth of diverse experience to Pocket FM, having previously held a key position at BYJU’S, where he led the brand, marketing, and creative strategy. He played a crucial role in shaping BYJU’S brand identity both in India and globally, establishing its reputation and relevance among the audience.
Expressing his enthusiasm about joining Pocket FM, Vineet Singh stated, “Pocket FM’s dedication to innovation and delivering high-quality audio series is truly inspiring. This is an exciting time as audio series redefine entertainment, and I am eager to contribute to their culture of creativity and be part of this thrilling journey.”
In his new role, Vineet will oversee brand marketing and communication initiatives across key global markets, aiming to enhance Pocket FM’s brand presence in the entertainment industry. He will also focus on fostering influencer partnerships and brand collaborations to position Pocket FM as a leading entertainment brand worldwide.
Commenting on Vineet’s appointment, Rohan Nayak, Co-founder, and CEO of Pocket FM, expressed his delight, saying, “We are thrilled to welcome Vineet to our leadership team. His extensive experience in brand marketing and communications, combined with his strategic vision, will be invaluable as we continue to expand globally. With Pocket FM’s global footprint expanding, we are confident that Vineet’s leadership will be instrumental in consolidating our position as a premier entertainment platform worldwide.”
A graduate from ICFAI School, Vineet has a remarkable track record, having contributed significantly to the success stories of companies like BYJU’S, Embassy Group, WeWork, and Google. His expertise in crafting compelling brand narratives for growth-oriented organizations underscores his ability to drive impactful results.
