Breaking barriers between art and gaming, a leader in South Asia’s gaming scene, Global Esports (GE) and established multidisciplinary artist Santanu Hazarika have come together to design a one-of-its-kind jersey for GE’s Valorant Championship Tour (VCT) roster. This exclusive limited-edition jersey drop is set to mark a digital renaissance in the dynamic Indian art and gaming landscapes.
The collaboration between the esports organisation and the artist is an endeavour to break the norms and reinvent the idea of how an esports jersey should look. It showcases Santanu elevating the typical plain, functional ‘team uniform’ for GE’s VCT squad by adding a distinct style quotient to it. The new jersey design perfectly embodies the convergence of art and the esports revolution of India.
Rushindra Sinha, CEO and Founder of Global Esports mentioned, “Our jersey design has been based on our brand colours for the last decade. Generally, jerseys are looked at from the perspective of it being a uniform, and no one has really thought about disrupting it. However, we wanted to do something different. We wanted it to be a work of art while also looking at adding an element of fashion. That’s where Santanu stepped in to add his unique layer of art.”
He further added, “What makes this collaboration even more exciting is that this is perhaps an opportune way to own an exclusive Santanu Hazarika artwork. I believe this adds an evolutionary value to our jerseys!”
For designing the jersey, Santanu primarily drew inspiration from the ‘GE Lion’ depicted in Global Esports’ VCT Player Card. The ‘GE Lion’ has now been transformed into a visceral, sublime and surreal form of clothing piece in the three GE colours, reflecting the artist’s signature style. Furthermore, the jersey is representative of the team reinventing their gameplay as well as their ethos, vision and victory.
Commenting on the collaboration, Santanu Hazarika said, “I have always been inspired by gaming as an artist since I was a child. And I am a gamer myself! I instantly connected with the GE team as we both have a common ground when it comes to pop culture and gaming. They enabled me to explore a whole new world of how big esports is, which helped me incorporate elements of gaming, fashion and art together for a jersey different from anything else the esports world has ever seen.”
