GOZOOP Group, an independent marketing agency, has recently secured the integrated creative and social media mandate for Love Depot, the pleasure superstore owned by TTK Healthcare Ltd. Headquartered in Mumbai, GOZOOP Group will take charge of crafting and executing a comprehensive creative strategy across all brand touchpoints. Employing a multi-channel approach spanning conventional and unconventional platforms, the group aims to address the unique challenges within the sexual wellness category.
TTK Healthcare Ltd. boasts a portfolio of renowned consumer brands such as Skore Condoms, Woodwards Gripe Water, and Eva Deodorants. As pioneers in the sexual wellness industry, the company introduced condoms to India in the 1950s and became the first Indian company to manufacture them in the 1960s. Love Depot curates a selection of top-tier International and Indian pleasure brands, promoting inclusivity by catering to diverse tastes and preferences.
With a mission to destigmatize the category and normalize the pursuit of pleasure, Love Depot serves as a one-stop destination for all pleasure-related needs. The brand’s dedication to promoting inclusivity and empowerment underscores its commitment to revolutionizing the sexual wellness landscape in India.
About partnering with GOZOOP Group, Arjun Siva, Head of Digital & eCommerce for TTK Healthcare shared, “We are looking forward to our partnership with GOZOOP Group and to work collaboratively in this journey of fearlessly pushing the envelope and breaking boundaries. We want to make pleasure accessible for everyone and we look forward to engaging with our audiences through open dialogue and education which will drive acceptance.”
“In today’s tactical and transactional world of marketing, collaborating with Love Depot is a delight. Their dedication to purpose-driven marketing aims to alter the perceptions around pleasure and challenge stereotypes. Excitingly, we’re positioned to pioneer a new category while shattering it at the same time. One-line brief is to simply #BreakTheBox!” shared Amyn Ghadiali, President – Business & Integration, GOZOOP Group.
