Ubon, a prominent audio brand in India synonymous with the fusion of music, youth culture, and action sports, proudly welcomes Indian cricketer Dhruv Jurel into its fold as its newest brand ambassador. Dhruv’s stellar performances in recent test matches against England and his tenure as a player for the Rajasthan Royals since 2023 make him an ideal fit for Ubon’s ethos, targeting music, youth, and fitness enthusiasts.
In addition to this exciting partnership, Ubon has also revealed its sponsorship with the Rajasthan Royals for IPL 2024, further solidifying its presence in the sports and entertainment arena.
Positioning itself as a ‘Made in India’ brand, Ubon has emerged as a dominant force in the offline audio market, offering a wide range of value-for-money, stylish, advanced, and high-quality products. With availability in over 3000 cities across India and expanding globally to regions like Africa, UAE, Sri Lanka, and Nepal, Ubon continues to cater to diverse consumer preferences and aesthetics. By focusing on product design that seamlessly integrates with the modern consumer’s individual style, Ubon has cultivated a vibrant community of over a million enthusiasts who proudly showcase their UBON accessories, making a bold lifestyle statement.
Regarding the partnership, Ubon co-founder Lalit Arora, said, “We are immensely proud to be associated with the rising star of Indian Cricket, Dhruv Jurel. He is a youth icon and inspires Generation Z through his hard work and achievements. His dynamic persona perfectly goes with the brand-BORN TO BE FREE. We are excited and looking forward to working with him.”
Jurel remarked, “Music constitutes a significant facet of my lifestyle. It aids me in regulating my thoughts, alleviating anxiety before pivotal moments in games, and facilitating relaxation. The key to maximizing enjoyment of music lies in selecting the appropriate accessory. Ubon, with its stellar audio quality and stylish designs, has become my trusted companion, perfectly aligning with my personality.”
This collaboration highlights Ubon’s commitment to endorsing sports, fitness, and a wholesome lifestyle. Dhruv Jurel will be playing in the IPL this year, one of the most widely viewed cricket tournaments worldwide, and this association will enable Ubon to connect with a larger audience, presenting its products to a broad and diverse consumer demographic.
