Mensa Brands’ Ishin, the brand known for contemporary ethnic wear, has introduced its newest collection named ‘Rumi’. This fresh collection harmoniously blends traditional Indian elements with modern aesthetics, catering to the preferences of today’s modern women. Notably, popular Bollywood actress Bhumi Pednekar has become the brand ambassador for Ishin. Her association embodies the core of the collection, reflecting elegance and charm that align with every woman’s spirit. The brand’s thoughtfully crafted collection presents affordable prices, ensuring that beautiful designs are within reach for everyone.
Ananth Narayanan, founder & CEO of Mensa Brands, expressed, “We are thrilled to be a part of Ishin’s journey in the ever-growing ethnic occasion wear market. With Ishin’s commitment to delivering high-quality clothing that celebrates the essence of the modern Indian woman, we have witnessed remarkable progress. Now, as we welcome Bhumi Pednekar as the brand ambassador, we are confident that her charisma will add a touch of allure to Ishin’s captivating collection.”
Commenting on her association with Ishin, Bhumi Pednekar expressed, “I am super stoked to be a part of Ishin’s latest collection, Rumi. Every outfit I wear is a celebration of my individuality and makes me who I am. Ishin brings out the true essence of me – a fusion of Indian traditions and modern chic. This collection is a reflection of the contemporary Indian woman’s spirit, combining elegance and grace with a touch of playful experimentation. Each outfit in the collection exudes versatility, allowing me to effortlessly transition from day to night, making every moment a celebration of my unique style.”
Founded in 2012 as a saree business, Ishin quickly recognized the need for high-quality, affordable Indian ethnic wear that resonated with the fashion dynamism of today’s Indian woman. Since then, the brand has grown exponentially, catering to the wardrobe needs of women across the country. After being acquired in 2019 by Mensa Brands, Ishin expanded its presence across major platforms like Myntra, Ajio, Amazon, Flipkart, Tata Cliq, and Nykaa, offering a complete wardrobe solution in the indo-western space.