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DS Group Taps Jyotiroop Barua to Lead Confectionery Business

DS Group, a prominent multi-business corporation and a leading FMCG conglomerate, has taken a significant step forward by appointing Jyotiroop Barua as the new Business Head of Dharampal Satyapal Foods Limited (Confectionery). In this key role, Barua will be instrumental in charting out and executing the business strategy for DSFL, while also strengthening DS Group’s presence in the highly competitive segment.

Bringing an impressive wealth of experience to the table, Jyotiroop Barua boasts over 30 years of FMCG expertise across diverse channels and zones, encompassing both domestic and international markets. As a seasoned business transformation leader, he possesses an in-depth understanding of sales and marketing, distribution, strategy, and operations within the consumer goods industry. His illustrious career includes successful stints at renowned companies such as MTR, Dabur, Anheuser-Busch InBev, Dunkans Industries Ltd., and The Assam Company Ltd.

“It’s an exciting time for us and our team is geared up for an extremely successful decade ahead as we consolidate our position as one of the leading Indian FMCG majors. As we continue to evolve with the rapidly changing business landscape, we are delighted to welcome Mr. Barua to the DS family. With his extensive experience, we look forward to the market insights and fresh ideas that he brings to the table and are confident of his ability to grow our already well-established confectionery business,” said, Rajiv Kumar, Vice Chairman, DS Group. 

Barua added, “DS Group has grown at a tremendous pace in the last few years with the evolving consumer needs and is recognised amongst the top three players in the non-chocolate FMCG segment in India. I am very excited to take the reins and help steer the company to new heights. Post entry into the chocolate segment, which is primarily dominated by MNCs, DS Group looks promisingly at the next decade to further consolidate its position in the confectionery business.”

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