Oatey, the plant-based dairy alternative brand, has announced cricketer Ajinkya Rahane as its brand ambassador. In addition to being the brand ambassador, Rahane has also become an investor in the company, as per a statement issued by Oatey. However, the specifics of his investment were not disclosed.
The collaboration between Oatey and Ajinkya Rahane signifies a perfect alignment of shared values and a common vision. Together, they aim to raise awareness about healthier living, advocate for the adoption of plant-based food options, and inspire individuals to lead sustainable lives. By promoting sustainable alternatives and encouraging consumers to make conscious, hormone-free choices, they envision a greener, kinder, and healthier future that addresses the pressing challenges of global warming, accelerated by animal agriculture, said Ankush Jamadagni, Co-founder of Oatey.
Ajinkya Rahane expressed his excitement about partnering with Oatey, a health-conscious brand. He believes that Oatey’s commitment to quality products and inspiring brand values perfectly align with his own principles. Rahane is confident that their collaboration will motivate individuals seeking a healthy lifestyle. With a growing emphasis on health and fitness, Rahane is optimistic about contributing to Oatey’s journey, establishing a meaningful and enduring relationship.
Oatey offers a range of products, including oat milk, millet milk, sum-free chocolate oat milk, kesar Badal, and coffee-flavored oat milk.