Marico Limited has recently revealed its plans to acquire a majority stake in Satiya Nutraceuticals Private Limited, the parent company of the popular plant-based nutrition brand, Plix. The acquisition is expected to bolster Marico’s diversification strategy and broaden its presence in the value-added wellness foods and nutrition segments.
Plix, founded by Rishubh Satiya and Akash Zaveri in 2018, has gained significant recognition as a digital-first, clean label brand offering a range of non-GMO, vegan, gluten-free, and cruelty-free products. Their offerings are known for their sustainable packaging, emphasizing the importance of environmental responsibility.
The product portfolio of Plix covers various categories such as weight management, hair & beauty, sleep, and lifestyle nutrition. While the brand currently operates on direct-to-consumer (D2C) and third-party e-commerce platforms, it has ambitious plans to expand its offline presence in the coming years.
Saugata Gupta, the MD and CEO of Marico Limited, expressed his excitement about the acquisition, stating that it aligns perfectly with their mission to empower consumers to proactively manage their health. He also commended Plix’s unique value proposition and emphasized Marico’s role as a strategic investor of choice for founders seeking to build sustainable businesses.
Rishubh Satiya and Akash Zaveri, Co-founders of Plix, shared their enthusiasm about partnering with Marico. They highlighted Plix’s commitment to making nutrition more accessible and enjoyable for everyone. With Marico’s support, Plix aims to strengthen its brand equity, expand into new categories and channels, and achieve accelerated growth.
The acquisition of Plix marks a significant milestone in Marico’s journey to diversify its portfolio and venture into the wellness and nutrition segments. With the innovative and sustainable approach of Plix, coupled with Marico’s core competencies, the strategic partnership is poised to create compelling synergies and drive success in the years to come.