Scarecrow M&C Saatchi has recently announced the appointment of Samera Khan as their new chief transformation officer. Khan will play a pivotal role in leading the agency’s creative strategy and planning initiatives, driving the company towards innovative transformations.
Khan brings a wealth of experience to her new position, with a remarkable career spanning over 17 years in mainline, digital, and planning. She has worked across various countries including UAE, Kuwait, Australia, and India, collaborating with renowned agencies such as Ogilvy, DraftFCB, Havas, and Dentsu Webchutney in roles such as EVP-Strategy & B2B Business Head. Throughout her journey, she successfully transitioned from traditional advertising to digital advertising, making a shift from a creative focus to a strategic mindset.
Khan has contributed her expertise to a diverse range of esteemed brands, including Red Bull, Flipkart, Vodafone, Airtel, Shoppers Stop, Baxter, Teach for India, and multiple Unilever brands. Her deep understanding of the industry and her ability to navigate both the traditional and digital landscapes make her a valuable addition to the Scarecrow M&C Saatchi team.
Before joining Scarecrow M&C Saatchi, Khan held the position of chief marketing officer at Sports For All (SFA), further enriching her knowledge and skills in the marketing realm. With her extensive background and passion for driving transformative strategies, Khan is poised to make a significant impact on the agency’s creative direction and overall success.
Commenting on her appointment Manish Bhatt, Founder Director of Scarecrow M&C Saatchi, said, “As Scarecrow seeks out new frontiers, we are always eager to onboard individuals who contribute to our eclectic mix. Samera Khan’s glocal and cross-functional experience make her a valuable asset to our team. We consider her a crucial resource for cross-media strategy, branding, new business development, and exploring new avenues for Scarecrow M&C Saatchi. We wish her all the best.”
