Leading sports marketing agency, Baseline Ventures, has announced the signing of a multi-year extension to exclusively represent renowned Indian cricketer, Smriti Mandhana. Smriti, who initially joined forces with Baseline in 2017, expressed her satisfaction with the agency’s representation and decided to continue their fruitful collaboration.
Since partnering with Baseline, Smriti has witnessed remarkable growth in her endorsements, sponsorships, and overall brand value. Baseline Ventures’ expertise and efforts have secured valuable partnerships with renowned brands such as Hero MotoCorp, Red Bull, Nike, Gulf Oil, Wrangler, Hyundai, Leela Hotels, among others, resulting in Smriti serving as a brand ambassador for more than 15 brands under multi-year deals. These collaborations have not only strengthened Smriti’s brand image but have also significantly contributed to her success both on and off the cricket field. Additionally, Smriti will be actively involved in the newly launched Baseline Foundation, offering support to upcoming young athletes across various sports.
Smriti’s brand value has steadily grown over the years, and she recently achieved the remarkable feat of being ranked among the top 10 female athletes worldwide in terms of sponsorship value. She was also recognized as one of the most marketable athletes on the planet, being the sole Indian female athlete in the global top 10, according to a study released by Sportico and KORE. This achievement highlights the global recognition and appeal that Smriti Mandhana has garnered to date. Furthermore, her social media engagement remains the highest among female athletes in India, showcasing her immense popularity and influence across various platforms. She also secured the title of the highest-paid female cricketer when the Royal Challengers Bangalore acquired her for INR 3.4 crore in the Women’s Premier League (WPL).
Commenting on the continued partnership, Mandhana, said, “I am extremely delighted to extend my association with Baseline Ventures. Over the years, Baseline has played a pivotal role in expanding my brand presence and securing valuable endorsements. Their commitment and professionalism have been unparalleled, and I am confident that together we will achieve even greater heights.”
Tuhin Mishra, Managing Director of Baseline Ventures also expressed his delight regarding the agreement extension, stating, “Mandhana has been exceptional both on and off the field. Her remarkable talent, dedication, and influential presence have attracted numerous top brands. The brands have all signed long-term deals & most of them have even renewed with her which is testament to how much value she brings to the brands and how well she has nurtured each partnership. We are proud to have Mandhana as part of our family and look forward to further strengthening her brand and creating more impactful opportunities together.”
