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The Good Glamm Group strengthens its partnership with Delhivery

The Good Glamm Group, South Asia’s largest content-to-commerce conglomerate, has further extended its partnership with Delhivery, India’s largest fully integrated logistics provider, to implement end-to-end supply chain solutions and increase its customer satisfaction.

As their long-standing supply chain partner, Delhivery has customized its services to complement the brand’s rapid growth and evolving logistics requirements. Starting from express parcel services, the Good Glamm Group now leverages the full suite of supply chain solutions, including warehousing and transportation across part-truckload freight, full-truckload freight, and last-mile customer deliveries.

Delhivery and the Good Glamm Group collaboratively identified improvement areas in both networks to implement tailored supply chain solutions, which improved the order-to-delivery time by 24 hours across 500+ cities in India.

As the D2C brand looked to accelerate sales from Tier 1 and 2 cities, it leveraged Delhivery’s pan-India network to reach Tier 3 and 4 markets, where Delhivery has a strong presence. The two companies have accelerated their partnership on technology as well. Recently, Delhivery launched a consumer communication application, which enables the Good Glamm Group customers to engage in real-time with the brand and Delhivery’s on-ground operations teams to improve delivery success.

Sukhleen Aneja, Chief Executive Officer, Good Brands Co, The Good Glamm Group, commented on the partnership, saying, “Since our inception, the Good Glamm Group has maintained a long-standing relationship with Delhivery. Our collaboration helps us reach consumers nationwide and emphasizes the convenience, promptness, and quick turnaround we provide. We have been able to grow our customer base in India given Delhivery end-to-end logistics capabilities and their large pan-India reach.”

Ajith Pai, Chief Operating Officer, Delhivery, commented on the partnership, “We have collaborated with Good Glamm Group since 2017 and are delighted to be part of their success story. Delhivery’s services backed by technology, data, and infrastructure capabilities have driven higher efficiency, speed, and extended reach for them and their customers at every stage of their growth journey.”

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