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Duroflex named Rajat Rastogi as new CFO

Rajat Rastogi has been named Chief Financial Officer of Duroflex, and Rajesh Kumar Dash has been named Product and Category Head.

Rastogi has over 20 years of corporate finance experience in industries ranging from FMCG to E-Commerce. He formerly worked as the Finance Head at Udaan.com, as well as at Livspace, Flipkart, Coca Cola, and Fosroc Chemicals.

Rajat will be accountable for the organization’s good financial health as CFO at Duroflex. He will be in charge of the FP&A and Controllership functions, as well as leading funding negotiations, analysing financial data with department leaders, and developing the company’s financial strategy. He will also meet with Duroflex’s Board of Directors and business leaders.

Commenting on the appointment, Mohanraj J, CEO, Duroflex said, “We are pleased to welcome Rastogi to the Duroflex family. His extensive experience across multiple industries will contribute to our growth and help us develop a strategic roadmap for our IPO. We look forward to working with him to become a prominent sleep solutions organisation with our aggressive expansion plans.”

Rastogi said, “I’m very excited to join Duroflex. Over the past few years, they have grown remarkably thanks to the agile leadership team and focused efforts towards becoming India’s Sleep Expert. I look forward to working with the team and collaborating with internal and external stakeholders to accelerate the company’s strategic growth and path to profitability.”

The company has also appointed Rajesh Kumar Dash as Product and Category Head, Duroflex. Dash is a product and marketing expert with 20 years of experience in P&L, Product & Category Management, Portfolio Management and Life Cycle Management.

Dash said, “I am excited to join Duroflex. The organisation’s culture is based on a strongly held and widely shared set of beliefs that are supported by strategy and structure. They have some of the smartest minds with strong technical expertise, a data-driven mindset, passion for products and strategic thinking. I am excited about being part of the growth journey of Duroflex to become the most admired brand in the sleep and comfort industry.

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