Uncle Delivery unveiled its first brand campaign – Har Delivery Ka Companion

Uncle Delivery’s Har Delivery Ka Companion campaign aims to address the need for an all-in-one logistics app in order to cater to all the delivery needs of individuals, and small businesses. Within just a year of inception, Uncle Delivery – with a growing list of 4 cities where it’s offering same-day intra-city delivery solutions, Bangalore, Delhi, Mumbai & Hyderabad namely – is all set to launch its extensive marketing campaign now ahead of the festive season. The objective of this extensive campaign is brand awareness and reinforcement of Uncle Delivery as the perfect partner offering fast and affordable delivery services. The campaign emphasizes on Uncle Delivery’s cost-effectiveness, large fleet of vehicle options including bikes and widest range of 4-wheelers, and faster delivery, anytime, anywhere.

“We conceptualized our Uncle Delivery’s mascot in its new 3D avatar to communicate about our integrated delivery solutions for small businesses and individuals. Har Delivery Ka Companion as the campaign theme truly encompasses our business motto which is to become the indispensable delivery partner for various stakeholders by building and maximizing competitive advantages for them,” shares the Founder & Executive Director Sourabh Chatterjee.

Talking about the marketing efforts, channels of distribution & campaign budget, Sourabh adds, “Our marketing budget for the next 3 months is about 40% of our projected revenue. The campaign is targeted to an age-group of 20 to 65 years, small business owners & enterprises and to anyone & everyone with a delivery need. It is also planned to be promoted widely on the outdoor & radio front and across the digital & social platforms. We are using this opportunity to celebrate & appreciate the works of our driver partners – our delivery heroes for their continued efforts & contribution. We are indeed grateful to our 86,000+ drivers for continuously delivering not just countless consignments on time but also convenience, care and commitment to our growing number of 24,000+ users. Our message is clear & concise – Need something picked up & dropped? Uncle Delivery hai na, your Har Delivery Ka Companion!”

#HarDeliveryKaCompanion was the unanimous choice for the brand campaign as it sends across the exact message of what Uncle Delivery stands for very impactfully: an always available friend when you need something delivered. The combination of Hindi and English in the campaign name makes it absolutely relevant in terms of usage, and understability to the target audience. The campaign would cater to three major Indian festivals i.e. Ganesh Chaturthi (Mumbai), Navratri (Delhi & Bangalore) and Diwali (all India).

Over a series of digital and outdoor assets, Uncle Delivery’s campaign highlights the different scenarios in which users can use their app, be it from a small personal item to a bigger business consignment. The platform promises seamless delivery experience for all the consumer types and different orders ranging from an important document to be delivered at your office to business packages to be shifted from your warehouse to the retailers.

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