New-age hospitality company – Treebo – operating in the premium-budget segment (i.e., price range of Rs 1000-3500 per night) recently concluded the journey of its fruitful digital campaign christened “Acha Hua Treebo Kiya”. Conceptualized and executed by Supari Studios, this campaign aims to reach out to its consumers with a clearly defined value proposition of quality and affordability on Treebo – be it for leisure, family, or business travel to ensure a convenient, quality-driven, and hassle-free experience.
For this campaign, Supari Studios created a series of 3 ad films for Treebo featuring a young couple, a father-daughter duo and a corporate duo on a business trip, and how they manage to steer all their travel challenges owing to the assistance of Treebo’s hotel staff, amenities, and offerings. The campaign highlights moments and experiences Indians can look forward to for the travel season with Treebo hotel stays that are quality-focused, affordable, and accessible. The campaign adds an emotional, consumer-centric spin with a quirky undertone to showcase how Treebo offers affordability with quality and ends with the iconic punchline – ‘Acha Hua Treebo Kiya’.
Started in 2015, Treebo uses cutting edge technology and process innovations to deliver a holistic experience to its guests along with driving higher revenue and profits for the hotel partners that Treebo is partnered with. The brand follows a ‘manachised’ business model, that is, a combination of franchising and management contract. With a mission to disrupt the multi-billion-dollar budget hotel market, Treebo is currently present across 100+ cities in India and is aggressively expanding in not just metros, but also across Tier II and Tier III cities of the country to strengthen its connection with customers across the geography of the country.
Following the pandemic, as people have begun to travel and explore again, there has been a significant shift in the preferences of consumers in the Indian travel market, also leading to innovations and reforms in the hospitality industry. Factors that have augmented a concept like Treebo –
– The growth in domestic leisure travel, rise in digital adoption and consumption
– Onset of WFH culture and consumers opting for a long term stay which can be doubled up as a workstation
– Increased concerns about hygiene shifted unbranded purchase into branded purchase from a trusted reliable brand
The campaign reintroduces Treebo as a reliable, safe and premium-budget choice for consumers and is directed towards making it the ‘most-loved hotel brand’, the ‘highest value-for-money brand’ and a trusted travel partner, first in India and eventually worldwide. It also positions the brand as one that offers highest quality experience also making it the default choice for any customer looking for a dignified, comfortable stay at an affordable price point. In addition, the campaign also endeavors to render Treebo the ‘booking platform of choice’ for people. By virtue of its portfolio size – 450+ properties in 90+ cities – they have the ability and credibility in being able to serve the traveler across the country.
Yashi Bisani – Associate Director, Brand Marketing, Treebo Hotels, said, “We have launched this new campaign to celebrate the spirit of the Indian travelers. Treebo is known for being a customer-centric brand. We understand the Indian consumer travel needs and strive to create a pro- consumer experience that is conducive to their travel needs. Our campaign is directed towards building wider brand awareness to ensure we strike the right chord with the Indian travellers through relatable situations and stories.”
Anvita Arora – AVP, Brand Partnerships, Supari Studios, “We are excited to partner with Treebo and delighted with the confidence that Treebo has placed in us to bring to life, our vision for the brand campaign to establish Treebo as a distinct player in the already cluttered category. With each film we introduce the audience to fun but relatable characters and situations where Treebo comes up on top as the reliable, practical and credible travel partner of choice.”
