Drunken Monkey – India’s premier and largest smoothie chain brand has announced its expansion into the overseas market. In the coming months, White Monkey F&B LLP (the holding company behind DM) will launch its first-ever international outlets in the United States, which is considered one of the biggest markets for smoothies in the world. In fact, it singly-handily accounts for over 35% of the global smoothie market share.
Founded in 2016 by Samrat Reddy, Drunken Monkey is the only Indian smoothie brand with a pan-country presence. Headquartered in Hyderabad, the brand has grown exponentially since its launch and the consistent success and growth of the brand can be gauged from its growth from four smoothie bars in Hyderabad in the first year, to over 130 outlets in 45+ Indian cities by 2022. The brand has grown from strength to strength and has successfully brought about a ‘smoothie revolution’ in India.
Taking this vision and its blends of immensely popular smoothies and smoothie bowls further into newer territories, Drunken Monkey plans to start with two retail outlets in Western America before expanding into other parts of the country. The initial set of smoothie bars will be launched in the states of Georgia and Texas, which have shown tremendous growth in the fresh beverage category over the past few years.
Post expansion into the United States, Drunken Monkey will be further sailing to other parts of the world. By the end of the 2022-23 fiscal year, the brand will open multiple stores in the Middle East and Southeast Asian countries in addition to the United States.
“India has a lot to offer to the world in every way imaginable. And its high time we showcase our home-grown brands to the rest of the world. This is in fact Drunken Monkey’s first baby step, in the exciting journey of having our footsteps across the globe,” said Samrat Reddy, Founder Drunken Monkey.
