An Indian manufacturer of hygiene goods named Hygiene Plus awarded the communication contract to Advent Public Relations, a PR firm with offices in Delhi.
The organisation, implementation, and administration of Hygiene Plus’s creative and strategic communication programmes will now fall under the purview of Advent PR. Increasing and expanding market involvement through strategic communication tools and approaches will be the agency’s key focus.
Sanitary napkins, baby wipes, refreshing wipes, baby bath towels, adult bath towels, kids bath towels, and laundry detergent capsules are among the hygiene goods made by Hygiene Plus (Adult & Baby).
Commenting on the association, Gautam Kanodia, Managing Director, Hygiene Plus said, “Hygiene Plus has become a credible brand name itself within its industry over a short span of time. With our assertive growth prospects for the years ahead, we were looking to work with a PR agency that could use their acumen to deliver us integrated marketing communication solutions, in line with our brand vision, and enable us to connect with our diverse customers across different platforms. We needed someone who could advise us on how to improve the firm’s brand image and Advent PR came up with decisive solutions. We are certain that they will effectively position our brand in the market by creating a recall value among the customers.”
Speaking about the new association, Kheman Kumar, Director, Advent Public Relations said, “We are delighted to announce that we have been selected as Hygiene Plus’s ideal PR and brand communications agency. At Advent PR, we aim to provide the finest service possible to our clients, and we are convinced that as their valued communication partners, we will support them in their mission and assist them in meeting their objectives. We are eager to work with Hygiene Plus to assist them to create and achieve their goal of expanding their business to new levels.”
