Vineeta Vora has been hired as Senior Director, Products at GoKwik, an e-commerce enablement business. Vineeta has over 15 years of expertise in the banking and e-commerce industries, where she has built and scaled multiple B2B and B2C product lines. She will be in charge of GoKwik’s checkout and payment products. On numerous e-commerce platforms, Vineeta is focused on scaling and building products to improve consumers’ checkout and payment experiences.
Vineeta worked for Amazon before joining GoKwik, where she built and scaled one of the industry’s defining consumer credit products, which grew from zero to a couple of million users in a short period of time.
Prior to Amazon, Vineeta was responsible for identifying organic and inorganic product expansion opportunities at Zafin for their banking product suite. Earlier Vineeta led multiple consulting and product development initiatives at Ericsson and SAP. She is an MBA from IIM-Lucknow.
Talking about her new role, Vineeta Vora said “I strongly believe in GoKwik’s mission of becoming a leading e-commerce enabler in the country by reimagining the shopping experience for consumers on various e-commerce platforms. E-commerce in India is expanding at an intense speed and will continue to gain a larger share of the market in the coming future. Providing a superior shopping experience will prove pivotal for the growth of these brands. In a short span, Gokwik has already garnered a significant market presence by building a full stack of e-commerce enablement solutions that brands are immensely benefiting from. I look forward to this opportunity and together strengthening GoKwik’s product portfolio suite.”
Welcoming Vineeta, Chirag Taneja, CEO and Cofounder, GoKwik said ”Vineeta brings a wealth of experience and insights from building large-scale disruptive businesses from the ground up and scaling them to sustainable business models. With her expertise in driving innovation and customer growth, we are confident of enhanced product innovations that will set the roadmap for the next phase of our growth.”
