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Balancehero India named Sonia Chhabra Gupta as CBO

Sonia Chhabra Gupta has been named Chief Business Officer of True Credits Pvt. ltd. by Balancehero India, which owns and operates ‘True Balance.’

Sonia held different executive positions with ICICI Bank, Citibank, and Clix Capital during the course of her two-decade career. She’s worked in a variety of cross-functional roles in the banking and financial industries, primarily in the areas of business development, strategy and innovation, liabilities and assets, payment solutions, wealth management, core banking, and digital lending and partnerships.

Sonia graduated from the Indian Institute of Foreign Trade (IIFT) in New Delhi with a master’s degree in business administration.

Commenting on her appointment, Gupta said, “I found the idea of ‘Finance for the next billion’ and of serving the financially underserved, especially in a country like ours, extremely compelling and exciting. While many people talk about it, very few companies have done it successfully. The way True Balance has been addressing this through technology, machine learning, and product innovation, gave me immense confidence to join the company.  I am looking forward to my journey here and helping cater to the myriad needs of diverse segments through the new and interesting product offerings that are planned.”

Opining on the appointment, Souparno Bagchi, COO, Balancehero India said, “At True Balance, we are at an inflection point to achieve the next level of exponential growth and further deepen our customer focus. Therefore, as we double down our efforts, I am excited to have Sonia as a part of our leadership team. I am certain that her vast experience and industry knowledge will be a tremendous boost for us to achieve our expansion plans.”

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