Modi Naturals named Abhay Singh as Modern Trade and E- Commerce Head

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Abhay Singh has been appointed as the head of Modi Naturals Ltd.’s Modern Trade and E-Commerce business. Abhay will be in charge of growing a large and sustainable e-commerce firm in his new position. He’ll also try to develop relationships with retailers and devise strategies/work toward the company’s e-commerce vision.

Talking about his new role, Abhay Singh said, “I am ecstatic to be a part of Modi Naturals family. The e-commerce landscape has grown exponentially providing growth opportunities to both big and small players in the FMCG industry. It has become important for every organization to advance their e-commerce business and strategise constantly to meet the consumers’ expectations. My key focus will be to define the e-commerce strategy for the company and strengthen the company’s growth as a customer centric organization and one that provides a positive customer experience.”

Commenting on this key announcement, Akshay Modi, Managing Director, Modi Naturals Ltd. said, “We are pleased to welcome Abhay to our company. His vast experience will help transform Modi Naturals from a pure play edible oil company to a diversified FMCG company. We are already on our way to creating a world class uniquely positioned value-added product that is gaining popularity in thousands of Indian households today. With Abhay’s business acumen and skills, we are confident that our brand name and market reach will scale greater heights.”

Abhay has worked with a number of well-known companies, including MRPL-Home Care & Private Label, Max Hypermarkets, Reliance Retail, Aditya Birla Retail, Wadhwan Food Retail, Sangam Direct, and others. He has more than 20 years of expertise in large-scale Modern Trade formats, Category Management, Omni Channel, and FMCG responsibilities.